Maryland Ford Dealership Grows Lead Volume by 17x
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1,600%
Increase in leads
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626%
Increase in conversions
-
371%
Increase in organic conversions
About Preston Ford
Preston Ford specializes in F-Series trucks, SUVs, sedans, and certified pre-owned vehicles, branded, model-specific, and local dealership, Ford F-Series, SUVs, cars, and service content. Operating within the Ford Dealership sector, they have established a strong reputation for excellence and reliability. Their commitment to quality and customer satisfaction continues to drive their success and industry standing.
Challenge
SmartSites helped Preston Ford attract more dealership inquiries by optimizing model-focused campaigns and improving visibility for high-intent Ford shoppers. Their primary objective was to increase lead generation. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Preston Ford.
SmartSites boosts search visibility for Ford dealerships
SmartSites helped Preston Ford attract more service and sales inquiries by optimizing model content and improving technical performance.
- Updated metadata for Ford F-Series, SUVs, cars, and service content.
- Executed audit fixes addressing crawl issues, code problems, and layout inconsistencies.
- Improved internal linking across model and dealership pages.
- Delivered monthly reports tracking ranking and visibility improvements.
Preston Ford
Best Ford dealers near me
Ford F-150 for sale near me
Illustrative preview. A representative example, not a live search result.
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416%
Increase in site traffic
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626%
Increase in conversions
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290%
Increase in organic site traffic
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371%
Increase in organic conversions
SmartSites strengthens search visibility for Ford dealerships
SmartSites helped Preston Ford attract more dealership inquiries by optimizing model-focused campaigns and improving visibility for high-intent Ford shoppers.
- Built segmented ad groups for F-Series trucks, SUVs, sedans, and certified pre-owned vehicles.
- Strengthened keyword targeting across branded, model-specific, and local dealership terms.
- Enhanced ad messaging highlighting incentives, reliability, and dealership experience.
- Improved reach among buyers comparing Ford models in the region.
Sample ad. A representative example, not a live ad from the campaign.
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87%
Improved cost per lead
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1,600%
Increase in leads
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151%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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