Ignition Systems Manufacturer Drives Revenue by 188%
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188%
Increase in revenue
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255%
Increase in conversions from Microsoft Ads
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180%
Increase in ROAS
“We saw performance increases across the board (Google and Meta) almost instantly. I highly recommend SmartSites!”
About PerTronix
PerTronix is a manufacturer in the Automotive Auto Parts industry, specializing in high-quality ignition systems, performance distributors, custom exhaust components, and comprehensive engine upgrades. They are a trusted name in auto performance and restoration. With a dedicated team of professionals, they possess the substantial manufacturing and distribution capacity required to handle global demand. Their commitment to engineering excellence ensures that automotive enthusiasts and professional builders alike receive reliable components for their custom vehicle projects.
Challenge
In the fiercely competitive Automotive Auto Parts sector, PerTronix needed a robust digital marketing strategy to expand their market share and boost online revenue. SmartSites helped PerTronix significantly increase e-commerce sales by meticulously optimizing their product-focused advertising campaigns and dramatically improving their search engine visibility for specialized ignition and exhaust upgrades. Their primary objective was to aggressively drive higher sales volume and maximize return on ad spend. Facing stiff competition from other major aftermarket manufacturers, SmartSites conducted extensive market research to develop a highly targeted approach that successfully captured high-intent automotive buyers.
How we helped PerTronix.
SmartSites boosts online sales for ignition systems & aftermarket automotive upgrade brands
SmartSites helped PerTronix increase sales by optimizing product-focused campaigns and improving visibility for ignition and exhaust upgrades.
- Built ad groups for ignition systems, distributors, exhaust components, and engine upgrades.
- Strengthened keyword targeting across auto performance and restoration search terms.
- Enhanced ad messaging highlighting durability, engineering, and improved performance.
- Improved Shopping visibility for best-selling automotive parts.
top rated ignition systems Sample ad. A representative example, not a live ad from the campaign.
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188%
Increase in revenue
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32%
Improved cost per order
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165%
Increase in orders
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124%
Increase in conversion rate
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255%
Increase in conversions from Microsoft Ads
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52%
Improved cost per conversion on Microsoft Ads
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52%
Increase in Microsoft Ads ROAS
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160%
Increase in revenue from Microsoft Ads
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Trent Lootens
“SmartSites did a phenomenal job wrapping their arms around the Pertronix business and honing in on our customer. We saw performance increases across the board (Google and Meta) almost instantly and gave us confidence to continue investing with larger budgets. Anthony and Isaah, who oversee our accounts, are very responsive and receptive to critical feedback. They come prepared with data/insights to back up their game plan and execute at a high level. We feel that our overall program is under total control with those two at the helm. I highly recommend SmartSites and the team (Anthony and Issah) they tasked to oversee the most important driver of our DTC business!”
Matt Harris“We were looking to have someone manage our Google Ads campaigns so we can focus on the projects we have as well as on our customers… Our Google Ads Search campaigns have reached an Avg. CPC that is better than industry standards. We get monthly reports showing us month over last. It was very easy to work with our analyst and he has been very responsive to our directions.”
