New Jersey Ford Dealership Expands Lead Volume by 19x
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1,836%
Increase in leads
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1,040%
Increase in conversion rate
-
97%
Improved cost per lead
About Liccardi Ford
Liccardi Ford is a Ford dealership dedicated to offering a comprehensive selection of America's favorite vehicles, including the F-Series trucks, versatile family SUVs, cutting-edge electric vehicles, and thoroughly inspected certified pre-owned cars. They provide a full-service automotive experience, offering competitive financing options, expert sales guidance, and maintenance support. Their commitment to the Ford brand and their local community ensures that every customer is well served, whether they are purchasing a brand-new work truck or bringing their current vehicle in for routine service.
Challenge
Liccardi Ford wanted to attract more local dealership inquiries by optimizing their specific model-focused campaigns and significantly improving their overall search visibility among active Ford shoppers in the area. Their primary objective was to drive robust lead generation and increase physical foot traffic to their showroom. In a highly competitive regional automotive market, capturing the attention of high-intent buyers searching for specific models like the F-150 or Explorer is critical. The challenge was to deploy highly targeted digital advertising that highlighted their specific inventory and current incentives to outmaneuver rival dealerships.
How we helped Liccardi Ford.
SmartSites strengthens search visibility for Ford dealerships
SmartSites helped Liccardi Ford attract more dealership inquiries by optimizing model-focused campaigns and improving visibility for Ford shoppers.
- Built ad groups for F-Series trucks, SUVs, EVs, and certified pre-owned vehicles.
- Strengthened keyword targeting across branded and model-specific terms.
- Enhanced ad messaging highlighting capability, value, and dealership incentives.
- Improved visibility among local car and truck buyers.
top rated ford dealership Sample ad. A representative example, not a live ad from the campaign.
-
97%
Improved cost per lead
-
1,836%
Increase in leads
-
1,040%
Increase in conversion rate
Marketing that brings in more buyers.
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