Ford Dealership Improves Conversion Rate by 8x
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747%
Increase in conversion rate
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459%
Increase in organic conversions
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91%
Improved cost per lead
About Ken Ganley Ford of Parma
Ken Ganley Ford of Parma is a Ford dealership serving the greater Parma, Ohio area with a full lineup of new Ford cars, trucks, SUVs, and EVs, along with a rotating inventory of certified pre-owned and used Ford vehicles. The dealership offers model-specific shopping across Ford's truck, SUV, and sedan lines, supported by on-site financing, factory-trained service technicians, and genuine Ford parts to support customers throughout the ownership lifecycle.
Challenge
SmartSites helped Ken Ganley Ford of Parma attract more dealership traffic by optimizing model-focused campaigns and improving visibility for high-intent Ford buyers. Generating qualified leads at an efficient cost was essential to sustaining growth. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Ken Ganley Ford of Parma.
SmartSites enhances search visibility for Ford dealerships
SmartSites helped Ken Ganley Ford of Parma increase sales and service demand by improving model-page content and technical readiness.
- Updated metadata for Ford model pages including trucks, SUVs, and sedans.
- Implemented audit fixes addressing crawl issues, layout problems, and internal-linking gaps.
- Improved on-page formatting and SEO structure across service pages.
- Delivered monthly updates tracking visibility and keyword movement.
Ken Ganley Ford of Parma
Best Ford dealers near me
Top rated Ford dealers in Parma
Illustrative preview. A representative example, not a live search result.
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33%
Increase in site traffic
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70%
Increase in conversions
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153%
Increase in organic site traffic
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459%
Increase in organic conversions
SmartSites strengthens visibility for Ford dealerships & automotive sales centers
SmartSites helped Ken Ganley Ford of Parma attract more dealership traffic by optimizing model-focused campaigns and improving visibility for high-intent Ford buyers.
- Built ad groups for cars, trucks, SUVs, EVs, and used Ford vehicles.
- Strengthened keyword targeting across model-specific and brand-driven searches.
- Enhanced ad messaging highlighting inventory, incentives, and dealership value.
- Improved reach among shoppers comparing Ford options locally.
Sample ad. A representative example, not a live ad from the campaign.
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91%
Improved cost per lead
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747%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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