Agricultural Machinery Dealer Expands Revenue by 31x
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3,000%
Increase in revenue
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2,622%
Increase in conversions
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1,280%
Increase in organic conversions
“They have great knowledge and wonderful resources”
Keast EnterprisesAbout Keast Enterprises
Keast Enterprises is an agricultural machinery dealer serving farmers and commercial agricultural operations with tractors, attachments, implements, and farm supplies. Their inventory spans both new and used equipment from established manufacturers, with a focus on the workhorse machinery and components that keep working farms running. They support buyers across the purchase research process, from initial inquiry to final delivery, with deep product knowledge and a broad equipment catalog.
Challenge
Keast Enterprises needed to drive more equipment sales and lead volume in the competitive agricultural machinery market, where farmers and commercial operations research significant purchases across multiple dealers before committing. With a broad catalog spanning tractors, attachments, implements, and farm supplies, the challenge was building product-level visibility and reaching buyers at the right point in their purchase research. SmartSites engineered a multi-channel strategy combining technical SEO foundations, structured content, and product-focused PPC campaigns to capture qualified machinery inquiries.
How we helped Keast Enterprises.
SmartSites strengthens organic performance for growth-focused businesses
SmartSites helped Keast Enterprises generate more qualified organic traffic by reinforcing technical foundations and building a structured content strategy.
- Conducted a comprehensive technical audit, website audit fixes, and recurring Google indexing work to resolve crawl, speed, and structure issues.
- Built a competitor research-driven website plan and implemented onsite SEO updates, including new webpages with aligned meta descriptions.
- Set up and refined GA4 tracking and reporting so engagement and lead behavior could be measured accurately.
- Expanded authority with ongoing offsite link building and regular backlink health checks to identify and address risky links.
Nationwide
Best tractor attachments online
Top 10 tractor brands
Illustrative preview. A representative example, not a live search result.
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67%
Increase in site traffic
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2,622%
Increase in conversions
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80%
Increase in organic site traffic
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1,280%
Increase in organic conversions
SmartSites boosts equipment inquiries for agricultural machinery & farm supply dealers
SmartSites helped Keast Enterprises attract more equipment buyers by optimizing product-based campaigns and improving visibility for agricultural machinery.
- Built ad groups for tractors, attachments, implements, and farm machinery.
- Strengthened keyword targeting across agricultural equipment and farm supply terms.
- Enhanced ad messaging emphasizing durability, reliability, and inventory availability.
- Improved visibility among farmers and commercial agricultural operations.
Sample ad. A representative example, not a live ad from the campaign.
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3,000%
Increase in revenue
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93%
Improved cost per order
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417%
Increase in orders
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88%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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“They have great knowledge and wonderful resources”
