Luxury Vehicle Customization Shop Lifts Conversions by 17x
-
1,608%
Increase in conversions
-
444%
Increase in Conversion Rate
-
1,569%
Increase in organic conversions
“Our website has witnessed a tremendous increase in traffic and experiencing a higher ROI for our campaigns at a lower cost.”
About HQ Custom Design
HQ Custom Design is an automotive upfitter in the Auto Repair sector, specializing in bespoke custom conversions of vans and SUVs since 1994. They offer four main services: ultra-luxury interiors, handicap-accessible mobility solutions, multi-passenger shuttle busing, and professional mobile business vehicles. Rejecting cookie-cutter designs, they deliver expertise and craftsmanship tailored to diverse client needs. Known for their unique products and extensive experience, they hold credentials including Daimler Vans Master Upfitter, BraunAbility dealership status, and certifications from NTEA, NHTSA, and NMEDA, cementing their reputation in the industry.
Challenge
Operating in the highly specialized and high-ticket Automotive Auto Repair and custom conversion market, HQ Custom Design needed a sophisticated digital strategy to attract affluent clients and commercial fleets. SmartSites partnered with them to drive significantly more high-value project requests by meticulously optimizing their service-focused advertising campaigns. By drastically improving their search engine visibility for bespoke custom automotive interiors and specialized mobility solutions, SmartSites successfully captured high-intent search traffic. Generating these highly qualified leads at an efficient cost per acquisition was essential to sustaining their rapid business growth and market position.
How we helped HQ Custom Design.
SmartSites establishes strong SEO foundations for custom vehicle & van conversion brands
SmartSites helped HQ Custom Design prepare for long-term search growth by improving technical structure and on-page clarity.
- Updated page titles, descriptions, and H1 hierarchy across key vehicle-conversion pages.
- Performed website audits identifying crawl errors, layout issues, and structural gaps.
- Implemented setup-phase fixes improving navigation and mobile UX.
- Delivered SEO setup reporting outlining opportunities and implementation status.
HQ Custom Design
Best custom van conversions
Mobile office van for sale
Illustrative preview. A representative example, not a live search result.
-
145%
Increase in site traffic
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1,608%
Increase in conversions
-
141%
Increase in organic site traffic
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1,569%
Increase in organic conversions
SmartSites boosts inquiries for luxury vehicle customization & automotive interior upgrade specialists
SmartSites helped HQ Custom Design attract more project requests by optimizing service-focused campaigns and improving visibility for custom automotive interiors.
- Built ad groups for custom interiors, upholstery upgrades, luxury conversions, and trim enhancements.
- Strengthened keyword targeting across vehicle customization, interior upgrades, and bespoke auto design terms.
- Enhanced ad messaging emphasizing craftsmanship, personalization, and premium materials.
- Improved reach among luxury vehicle owners seeking custom interior work.
Sample ad. A representative example, not a live ad from the campaign.
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46%
Improved Cost Per Lead
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444%
Increase in Conversion Rate
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6%
Increase in CTR
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265%
Increase in Meta Ads impressions
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47%
Improved Meta Ads CPM
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86%
Increase in TikTok Ads click-through rate
SmartSites Accelerates Growth for HQ Custom Design
SmartSites strengthened HQ Custom Design’s presence on Instagram, TikTok, and Facebook by placing high-performance Mercedes Sprinter van builds at the forefront of luxury travel content.
- Content Strategy: Showcased premium Sprinter van conversions using stories, reels, carousels, and static posts that blended craftsmanship with aspirational lifestyle visuals.
- Hashtag and Engagement Strategy: Reached niche audiences through strategic hashtags (#LuxuryVans, #VanLife, #SprinterVanConversion) and followed up on DMs to spark interest and generate leads.
- Audience Targeting: Focused on auto-interested users through a mix of lookalike and custom audiences to drive reach and meaningful actions.
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1,292%
Increase in Content Interactions, summer 2025 vs summer 2024
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224%
Increase in website visits from social media, summer 2025 vs summer 2024
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118x
Link Clicks
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41%
Increase in Followers
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your shop together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Lenny Levin
“We at HQ Custom Design Inc have been working with SmartSites for over a year as of now for website maintenance / development, social media, PPC campaigns and SEO optimization. As a whole, our website has witnessed a tremendous increase in traffic and experiencing a higher ROI for our campaigns at a lower cost. Irina, our project manager, has been an absolute pleasure and is a true professional to work with, in terms of going out of her way to provide us assistance and accommodating our needs / goals. Special thanks to Connor, Ziv, Anita and Mike for their expertise. Keep up the great work!”
