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G2Truck Accessories Manufacturer Grows Lead Volume by 120%
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120%
Increase in leads
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126%
Increase in conversion rate
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58%
Improved cost per lead
About Highway Products
Highway Products specializes in truck toolboxes, flatbeds, bumpers, and storage solutions, truck accessories and work vehicle, high-demand truck equipment. Operating within the Automotive Parts sector, they have established a strong reputation for excellence and reliability. Their commitment to quality and customer satisfaction continues to drive their success and industry standing.
Challenge
SmartSites helped Highway Products Inc. attract more buyers by optimizing product-focused campaigns and improving visibility for premium truck accessories. Their primary objective was to increase lead generation. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Highway Products.
SmartSites boosts B2B and consumer sales for truck accessories & industrial fabrication brands
SmartSites helped Highway Products Inc. attract more buyers by optimizing product-focused campaigns and improving visibility for premium truck accessories.
- Built ad groups for truck toolboxes, flatbeds, bumpers, and storage solutions.
- Strengthened keyword targeting across truck accessories and work vehicle search terms.
- Enhanced ad messaging emphasizing durability, craftsmanship, and lifetime value.
- Improved Shopping visibility for high-demand truck equipment.
top rated truck toolboxes Sample ad. A representative example, not a live ad from the campaign.
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58%
Improved cost per lead
-
120%
Increase in leads
-
126%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
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