About High Country Harley Davidson of Frederick

High Country Harley Davidson offers a full lineup of new Harley-Davidson motorcycles alongside a robust inventory of used powersports vehicles. They provide comprehensive, expert service specifically tailored for cruisers and touring models. Their dealership is a hub for motorcycle enthusiasts, delivering not just bikes, but the complete Harley-Davidson lifestyle. With a deep commitment to customer satisfaction and a passion for the open road, they serve as a destination for riders seeking quality, performance, and community.

Challenge

High Country Harley Davidson of Frederick needed to attract more dealership inquiries by optimizing their model-focused campaigns and significantly improving visibility among local riders and motorcycle enthusiasts. In the competitive powersports market, capturing the attention of high-intent buyers looking for specific Harley models or reliable service is essential. Their primary objective was to drive robust lead generation and increase foot traffic to their showroom. The challenge lay in crafting highly targeted digital ads that resonated with the unique culture and passion of the Harley-Davidson community while effectively promoting their inventory.

How we helped High Country Harley Davidson of Frederick.

PPC

SmartSites increases visibility for Harley-Davidson dealerships

SmartSites helped High Country Harley Davidson of Frederick attract more dealership inquiries by optimizing model-focused campaigns and improving visibility for local riders.

  • Built targeted ad groups for Harley cruisers, touring bikes, and used inventory.
  • Strengthened keyword targeting around motorcycles, dealership searches, and service.
  • Enhanced ad messaging highlighting lifestyle, performance, and dealership experience.
  • Improved visibility among high-intent riders across the region.

Sample ad. A representative example, not a live ad from the campaign.

  • 85% Improved cost per lead
  • 1,182% Increase in leads
  • 112% Increase in conversion rate
These efforts helped High Country Harley Davidson increase showroom visits and calls.

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  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
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High Country Harley-Davidson

“We have been working with SmartSites for about a year now and have had great success in both our SEO and SEM management. Our digital presence is growing and we are happy with the results we are seeing.”