Industrial Filtration Supplier Boosts Conversions by 11x
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1,016%
Increase in conversions
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926%
Increase in organic conversions
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246%
Increase in revenue
About Filter Service and Supply
Filter Service and Supply is an industrial filtration distributor proudly serving major manufacturing facilities, large-scale HVAC contractors, and comprehensive facility management customers. They provide an extensive catalog of high-quality replacement filters, specialized maintenance services, and deep technical support for both complex air and liquid filtration systems. By maintaining a large inventory of critical filtration components, they ensure that their industrial clients can minimize operational downtime and maintain strict environmental compliance. Their deeply committed team of filtration experts works closely with facility managers to develop highly customized, cost-effective filtration solutions tailored to their specific operational environments.
Challenge
SmartSites helped Filter Service & Supply significantly improve their online product discoverability by meticulously optimizing their highly complex category structure and thoroughly resolving critical technical SEO issues. Their primary objective was to dramatically increase lead generation and secure larger, high-volume industrial filtration contracts. As a rapidly growing B2B e-commerce business, effectively balancing return on ad spend with aggressive overall volume growth demanded highly sophisticated and continuous campaign management. SmartSites stepped in with a highly targeted and aggressive digital marketing approach built specifically for sustainable, measurable long-term growth in the industrial supply sector.
How we helped Filter Service and Supply.
SmartSites strengthens search visibility for industrial filtration suppliers
SmartSites helped Filter Service & Supply improve product discoverability by optimizing category structure and resolving technical SEO issues.
- Updated metadata across filter categories, product pages, and service sections to improve alignment with industrial search terms.
- Performed audit-driven fixes correcting crawl errors, broken layouts, and mobile UI spacing.
- Conducted backlink health checks and provided toxic-link cleanup recommendations to protect domain integrity.
- Delivered recurring SEO updates summarizing catalog improvements, ranking changes, and next-step priorities.
Nationwide
Best industrial filters online
Top 10 industrial filter brands
Illustrative preview. A representative example, not a live search result.
-
340%
Increase in site traffic
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1,016%
Increase in conversions
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356%
Increase in organic site traffic
-
227%
Increase in revenue from SEO
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