Emergency Lighting Manufacturer Triples Revenue
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206%
Increase in Revenue
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119%
Increase in ROAS
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23%
Increase in Orders
About Feniex
Feniex Industries designs and manufactures state-of-the-art emergency vehicle lighting, advanced sirens, and robust warning systems for law enforcement, fire, and EMS vehicles across the United States. Operating in the Automotive Auto Parts sector, they are committed to providing reliable, high-performance equipment that ensures the safety and visibility of first responders. Their innovative products are engineered to meet the rigorous demands of emergency services and public safety professionals.
Challenge
The Automotive Auto Parts market for emergency lighting is a highly specialized niche with intense competition from other outdoor truck and car lighting accessory brands. SmartSites helped Feniex attract more equipment inquiries by optimizing product-level campaigns and improving search visibility for their critical emergency lighting solutions. Their primary objective was to create more profitable PPC campaigns and drive e-commerce sales. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, and SmartSites developed a data-driven strategy tailored to their specific market dynamics.
How we helped Feniex.
SmartSites boosts product demand for emergency lighting & vehicle equipment manufacturers
SmartSites helped Feniex attract more equipment inquiries by optimizing product-level campaigns and improving visibility for emergency lighting solutions.
- Built category-specific ad groups for light bars, sirens, and emergency vehicle lighting.
- Strengthened keyword targeting for police, fire, and EMS equipment.
- Enhanced ad messaging emphasizing performance, durability, and rapid deployment.
- Improved visibility among municipalities and first-responder buyers.
top rated emergency vehicle lighting Sample ad. A representative example, not a live ad from the campaign.
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119%
Increase in ROAS
-
206%
Increase in Revenue
-
21%
Improved Cost Per Order
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2%
Increase in CTR
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your automotive business together.
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Lorena Hernandez
“I just joined Feniex Industries about 2 months ago. When I met Isaah I could immediately tell that he was going to be an important part in helping me achieve success and growth through our Digital Marketing efforts. He is very responsive (even on vacation), always looking for opportunities for growth, and just all around the perfect person to trust with our marketing efforts. He wants us to succeed just as much as I do, and that is rare these days. Can't wait to see all the things we will achieve together!”
