Ford Dealership Lifts Conversions by 125%
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125%
Increase in organic conversions
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125%
Increase in leads
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52%
Increase in conversion rate
About Englewood Ford
Englewood Ford is an automotive destination in the Car Dealership sector, offering an extensive inventory of new, pre-owned, and fully certified Ford vehicles. They provide flexible financing solutions designed to assist buyers across all credit profiles. Beyond sales, they feature a comprehensive service department and a convenient quick lane oil change center dedicated to local maintenance.
Challenge
In the fiercely competitive Automotive Car Dealership market of SW Florida, Englewood Ford needed a dynamic digital strategy to capture local market share and drive showroom traffic. SmartSites helped them attract significantly more vehicle shoppers by meticulously optimizing model-focused advertising campaigns and drastically improving their search visibility for popular Ford vehicles. Their primary objective was to aggressively increase qualified lead generation. Navigating distinct seasonal demand patterns, with peak busyness from October to April, required a highly flexible and adaptive campaign strategy. SmartSites successfully implemented a targeted approach built for sustainable, measurable growth.
How we helped Englewood Ford.
SmartSites boosts lead flow for Ford dealerships
SmartSites helped Englewood Ford attract more local shoppers by strengthening model-page visibility and fixing core indexing issues.
- Updated metadata for Ford model, service, and dealership information pages.
- Performed audit fixes addressing crawlability, technical inconsistencies, and UI alignment.
- Improved internal linking across high-value dealership sections.
- Delivered monthly updates summarizing visibility and keyword movement.
Englewood Ford
Best Ford dealers near me
Top rated Ford dealerships
Illustrative preview. A representative example, not a live search result.
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42%
Increase in site traffic
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46%
Increase in conversions
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73%
Increase in organic site traffic
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125%
Increase in organic conversions
SmartSites strengthens visibility for Ford dealerships & new-car sales centers
SmartSites helped Englewood Ford attract more vehicle shoppers by optimizing model-focused campaigns and improving visibility for Ford vehicles.
- Built ad groups for trucks, SUVs, EVs, and certified pre-owned Ford models.
- Strengthened keyword targeting across dealership, brand, and location-based terms.
- Enhanced ad messaging emphasizing capability, value, and dealership incentives.
- Improved reach among buyers comparing Ford models.
Sample ad. A representative example, not a live ad from the campaign.
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28%
Improved cost per lead
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125%
Increase in leads
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52%
Increase in conversion rate
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3%
Increase in CTR
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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