About Empire Toyota of Green Brook
Empire Toyota of Green Brook is proud to serve their customers in and around the Green Brook area, striving to provide quality automotive products and services. They boast a huge selection of new Toyota cars and trucks, alongside certified pre-owned and used vehicles. They offer special leasing and financing programs tailored to meet diverse customer needs. Their core philosophy is simple: Come visit us at the New Empire Toyota of Green Brook, Where YOU Are Treated Like Royalty! Their comprehensive services include new and used car sales, expert financing assistance, and a fully stocked parts and service department.
Challenge
Empire Toyota of Green Brook wanted to attract more dealership inquiries by optimizing their model-focused campaigns and significantly improving their reach among local Toyota shoppers. In the highly competitive automotive dealership market, standing out to high-intent buyers is crucial for driving foot traffic and sales. The challenge was to create compelling, localized digital campaigns that highlighted their extensive inventory and customer service. By targeting specific vehicle models and leveraging local search intent, the goal was to capture potential buyers at the exact moment they were researching their next vehicle purchase.
How we helped Empire Toyota of Green Brook.
SmartSites improves discovery for Toyota dealerships
SmartSites helped Empire Toyota of Green Brook increase sales and service inquiries by optimizing key model pages and fixing technical issues.
- Developed structured content and optimized meta descriptions for Toyota model and service pages.
- Completed audit-driven fixes addressing crawl problems, layout issues, and site errors.
- Improved Google Business Profile accuracy for branded and local searches.
- Delivered ongoing SEO updates and ranking insights.
Empire Toyota of Green BrookIllustrative preview. A representative example, not a live search result.
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798% Increase in site traffic
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2,409% Increase in conversions
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434% Increase in organic site traffic
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115% Increase in organic conversions
SmartSites strengthens search visibility for Toyota dealerships
SmartSites helped Empire Toyota of Green Brook attract more dealership inquiries by optimizing model-focused campaigns and improving reach among Toyota shoppers.
- Built segmented ad groups for SUVs, sedans, hybrids, and Toyota service.
- Strengthened keyword targeting across branded, model, and dealership searches.
- Enhanced ad messaging emphasizing reliability, value, and dealership incentives.
- Improved visibility among high-intent buyers in the region.
Sample ad. A representative example, not a live ad from the campaign.
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24% Improved Cost Per Lead
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230% Increase in Leads
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106% Increase in Conversion Rate
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3% Increase in CTR
- 10.1M Streaming TV ad impressions
- 98% CTV video completion rate
- $11 CPM (cost per 1,000 impressions) on CTV
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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