Subaru Dealership Triples Site Traffic
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78%
Increase in leads
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56%
Increase in conversions
-
54%
Improved cost per lead
About Competition Subaru
Competition Subaru is a dedicated family owned Subaru dealership that is deeply committed to providing a stress free customer experience for every visitor. Operating in the dynamic automotive retail sector, they offer a vast inventory of new and certified pre owned Subaru vehicles, alongside expert certified maintenance service and genuine factory parts. Their dedication to complete customer satisfaction, combined with their deep product knowledge and transparent sales process, has earned them a loyal following in their local market. They continuously strive to build long lasting relationships with drivers who value safety, reliability, and dependable service.
Challenge
In a crowded local automotive market, Competition Subaru needed a powerful digital strategy to effectively highlight their extensive vehicle inventory and attract serious car buyers to their lot. SmartSites helped Competition Subaru generate significantly more high quality dealership leads by carefully refining their specific vehicle model focused campaigns and substantially improving their online visibility for utility and all wheel drive focused search queries. Generating highly qualified sales leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their local market share. SmartSites utilized advanced search targeting to connect the dealership with active, ready to buy customers.
How we helped Competition Subaru.
SmartSites increases search visibility for Subaru dealerships
SmartSites helped Competition Subaru generate more vehicle inquiries by improving model-page content and technical readiness.
- Built structured content updates for Subaru model pages with aligned meta descriptions.
- Performed an audit to identify crawl issues, content gaps, and backlink risks, delivering actionable corrections.
- Improved internal linking and page-level clarity across service and dealership pages.
- Delivered monthly SEO updates tracking visibility improvements.
Competition Subaru
Subaru service center near me
New subaru models for sale
Illustrative preview. A representative example, not a live search result.
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220%
Increase in site traffic
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56%
Increase in conversions
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283%
Increase in organic site traffic
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32%
Increase in organic conversions
SmartSites strengthens search performance for Subaru dealerships
SmartSites helped Competition Subaru generate more dealership leads by refining model-focused campaigns and improving visibility for utility and AWD-focused searches.
- Developed model-specific ad groups covering sedans, SUVs, and AWD vehicles.
- Strengthened keyword targeting for Subaru-branded and high-intent dealership terms.
- Enhanced ad messaging emphasizing safety, AWD capability, and family-friendly models.
- Improved prominence in local car-shopping searches through optimized campaign structure.
Sample ad. A representative example, not a live ad from the campaign.
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54%
Improved cost per lead
-
78%
Increase in leads
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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