NY Car Dealership Increases Site Traffic by 65%
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65%
Increase in total site traffic
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123%
Increase in CTR
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14%
Decrease in bounce rate
About Competition Infiniti
Competition Infiniti is a luxury automotive retailer conveniently located in Long Island, New York, and proudly stands as Suffolk County's exclusive Infiniti retailer. Operating in the Automotive Car Dealership sector, they have been servicing the Long Island area for over 52 years. Their state-of-the-art showroom and dedicated, highly trained staff ensure that every customer receives a high quality luxury car buying and servicing experience.
Challenge
The local automotive market in Long Island was highly competitive, making it exceedingly difficult to consistently reach the exact right audience of luxury car buyers. Furthermore, working directly with a large, global corporation such as Infiniti means that all website content and digital advertising must strictly adhere to particular, rigid brand guidelines and successfully pass a highly thorough, often slow corporate approval process. Generating highly qualified sales and service leads at a highly efficient cost was essential to sustaining their long-term growth. SmartSites built a customized, fully compliant digital campaign to turn these complex corporate obstacles into profitable growth opportunities.
How we helped Competition Infiniti.
SmartSites drives website traffic growth for luxury car dealerships
SmartSites built organic search visibility for Competition Infiniti through strategic content and optimization.
- New model specification and features content attracting luxury vehicle shoppers
- Trade-in valuation and financing information guides qualifying serious buyers
- Service and maintenance guides building long-term customer relationship authority
- Dealership location and sales team content improving local search visibility
Competition Infiniti
Best infiniti dealer near me
Infiniti service in smithtown
Illustrative preview. A representative example, not a live search result.
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65%
Increase in total site traffic
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14%
Decrease in bounce rate
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14%
Increase in average time on site
SmartSites improves lead generation for luxury car dealerships
SmartSites helped Competition Infiniti leverage targeted advertising to reach qualified customers in their market.
- Brand-specific model year searches capturing new vehicle purchase intent
- Luxury segment keyword targeting for high-value inventory promotion
- Trade-in valuation and financing option messaging for purchase consideration
- Seasonal model release and clearance campaigns driving showroom traffic
Sample ad. A representative example, not a live ad from the campaign.
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10%
Decrease in CPC
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123%
Increase in CTR
Marketing that brings in more buyers.
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On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
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