Auto Dealership Group Expands Lead Volume by 107%
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107%
Increase in Leads
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87%
Increase in Conversion Rate
-
50%
Improved Cost Per Lead
“SmartSites is absolutely amazing! Signing on with SmartSites was the best decision we've ever made.”
About Competition Auto Group
Competition Auto Group is a multi-brand automotive dealership network dedicated to offering a selection of new inventory and thoroughly inspected certified pre-owned vehicles. They represent multiple brands in the automotive industry, providing a comprehensive vehicle selection to suit any lifestyle or budget. Beyond sales, they provide flexible, competitive financing options and expert, certified maintenance service to ensure long-term customer satisfaction. Their commitment to excellence and a pressure-free buying environment has made them a trusted destination for drivers seeking quality and reliability.
Challenge
Competition Auto Group needed to attract more local dealership inquiries by optimizing their highly specific model-focused campaigns across their multiple automotive brands. In a competitive regional market, the challenge was to effectively manage and allocate ad spend across different vehicle makes and models while maintaining a cohesive brand presence. Their goal was to significantly improve search visibility among high-intent shoppers actively looking for new or used vehicles, ultimately driving more qualified foot traffic to their various showroom locations and increasing overall sales volume.
How we helped Competition Auto Group.
SmartSites strengthens visibility for multi-brand automotive dealership groups
SmartSites helped Competition Auto Group attract more dealership inquiries by optimizing model-focused campaigns across multiple automotive brands.
- Built targeted ad groups for brand-specific inventory and new model lineups.
- Strengthened keyword targeting across dealership, service, and branded search terms.
- Enhanced ad messaging emphasizing selection, incentives, and brand expertise.
- Improved reach among car shoppers across the dealership group’s regions.
top rated new & used cars Sample ad. A representative example, not a live ad from the campaign.
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50%
Improved Cost Per Lead
-
107%
Increase in Leads
-
87%
Increase in Conversion Rate
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5%
Increase in CTR
Marketing that brings in more buyers.
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- Define your growth goals, buyer needs, and competitive landscape.
- Uncover opportunities to attract more buyers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Lori Machansky
“SmartSites is absolutely amazing! We look at them as more of a partner instead of a vendor because of how helpful and transparent they are. They are SO trustworthy, honest, stress-free, and the BEST in the industry. We've never had such an amazing vendor relationship like the one we have with them, and we always say how signing on with SmartSites was the best decision we've ever made. Alex and Ben are the best - and always respond back to any emails in seconds. I would highly recommend them to ANY company looking!”
