Colt Exhaust Marketing
Colt Exhaust
Colt Exhaust is a performance exhaust specialist dedicated to providing quality parts and customer service at low prices. For over 20 years, they have been dedicated to exceeding customer expectations with quality auto parts, low prices, and knowledgeable staff.
The Challenge
With so many competitors, Colt Exhaust was having some difficulty establishing themselves as a competitive brand in their online retail space. With a niche consumer market, it was imperative that they generate more site traffic to increase their conversions. They first required a website redesign to establish and reinforce their brand identity. To remain competitive, Colt Exhaust also required the creation and implementation of responsive PPC campaigns to optimize their ad spend.
The Plan
Redesign the website on Magento 2 to engage users and increase time-on-site
Implement responsive and flexible bidding strategy to cater to changes in return on ad spend
Generate meaningful leads by better highlighting calls-to-action on their new website
Minimize ad spend without sacrificing volume to retain target return
Explore new PPC strategies to foster continuous improvement
