64.3% Increase in Email Click Rate Through Strategic Email Marketing for Automotive Dealership

Before partnering with SmartSites, Car Time Supercenter needed a more consistent and scalable email marketing strategy to better engage its growing customer base. Regular communication opportunities were underutilized, limiting customer engagement and the overall impact of email as a marketing channel. The goal was to establish a reliable campaign schedule, implement automated email flows, and expand email outreach while maintaining strong engagement rates to support long-term business growth.

SmartSites developed a targeted email marketing strategy for Car Time Supercenter that kept their audience engaged month after month. We deployed two campaigns every month covering vehicle highlights, promotions, and make-specific content that spoke directly to what their customers cared about. On top of that, we implemented automated flows running in the background to follow up with the right people at the right time. Over time this all added up to stronger open rates, more clicks, and a 267% increase in total leads year over year.