Google
Clutch
G2Used Car Dealership Increases Email Click Rate by 64%
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64%
Increase in email click rate
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98%
Increase in emails sent
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40%
Increase in email clicks
About Car Time Supercenter
Car Time Supercenter is a family-owned used car dealership in Tucson, Arizona, open since 1984. It keeps more than 100 inspected pre-owned cars, trucks and SUVs on its lot, each guaranteed to meet Arizona emissions standards, and offers flexible financing and a free warranty to drivers across Southern Arizona.
Challenge
Car Time Supercenter needed a more consistent email program to stay in touch with its customers. Emails went out irregularly, so customers heard from the dealership too rarely for email to bring in visits and leads. The goal was a reliable campaign schedule and wider email reach while keeping engagement strong.
How we helped Car Time Supercenter.
SmartSites builds a steady email program for a used car dealership
SmartSites ran Car Time Supercenter's email marketing in Mailchimp alongside its SEO, with two campaigns a month and automated follow-ups that kept the dealership in front of Tucson car shoppers.
- Two Campaigns a Month: Vehicle highlights, promotions and new-inventory emails on a set schedule.
- Make-Specific Content: Emails built around the makes Tucson shoppers look for, like Chevrolet and Nissan.
- Seasonal Sales Events: Tax-season and summer sales emails featuring the low down-payment offer and trade-in bonus cash.
- Mobile-First Templates: Clean templates with clear buttons to browse inventory, get pre-qualified and value a trade-in.
- Automated Follow-Ups: Automated emails that follow up with the right people at the right time.
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64%
Increase in email click rate
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40%
Increase in email clicks
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98%
Increase in emails sent
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4%
Increase in open rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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