Used Car Dealership Increases Lead Volume by 15x
-
1,438%
Increase in leads
-
1,189%
Increase in conversion rate
-
90%
Improved cost per lead
“We've seen a significant boost in traffic to our car dealership business, which has directly impacted our leads and sales.”
Capital Auto SalesAbout Capital Auto Sales
Capital Auto Sales is a trusted dealership operating in the Automotive Car Dealership industry, specializing in a wide inventory of reliable sedans, versatile SUVs, rugged trucks, and meticulously inspected certified pre owned vehicles. They are known for their financing department, offering quick and easy same day funding solutions. They specifically cater to customers who may not qualify for traditional bank loans or those who simply cannot wait for the slow, cumbersome approval process of traditional financial institutions, providing a seamless and accessible path to vehicle ownership.
Challenge
Operating in the competitive Automotive Car Dealership market, Capital Auto Sales needed to attract more motivated buyers by optimizing their inventory based digital campaigns and significantly improving their search visibility for used vehicles and specialized auto financing. Their primary objective was to increase high quality lead generation and successfully implement advanced GA4 tracking. The challenge lay in effectively targeting subprime and time sensitive buyers while standing out against numerous local used car lots. Generating qualified leads at an efficient cost was essential to sustaining their inventory turnover and business growth. Working closely with the team, SmartSites set clear performance benchmarks and launched a highly focused, localized initiative.
How we helped Capital Auto Sales.
SmartSites strengthens visibility for used car dealerships & automotive retailers
SmartSites helped Capital Auto Sales attract more buyers by optimizing inventory-based campaigns and improving visibility for used vehicles.
- Built ad groups for sedans, SUVs, trucks, and certified pre-owned vehicles.
- Strengthened keyword targeting across dealership, inventory, and used-car terms.
- Enhanced ad messaging emphasizing affordability, selection, and financing options.
- Improved reach among local shoppers comparing used vehicle options.
top rated used cars Sample ad. A representative example, not a live ad from the campaign.
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90%
Improved cost per lead
-
1,438%
Increase in leads
-
1,189%
Increase in conversion rate
-
8%
Increase in CTR
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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“I've had an outstanding experience working with SmartSites, and I can't say enough good things about the team — especially Andrea (PPC Analyst) and Ben (Associate Director). From day one, they were professional, responsive, and clearly experts in their field. Andrea brought a sharp, data-driven approach to managing our PPC campaigns, constantly optimizing and refining our strategy. Ben provided excellent strategic oversight, ensuring everything aligned with our business goals. Thanks to their efforts, we've seen a significant boost in traffic to our car dealership business, which has directly impacted our leads and sales. Their dedication, transparency, and results-driven mindset truly set them apart. Highly recommend SmartSites to any business looking to grow their online presence and drive real results.”
