Boater's World Marketing
Boater's World: Authorized Dealer of 25+ Elite Boat Brands
With a vast collection ranging from brand-new vessels to budget-friendly pre-owned options, Boater’s World is ready to make your marine dreams a reality.
The Challenge
Boater’s World was dissatisfied with the engagement levels and quality of posts generated by their previous agency. They needed a fresh approach for their Facebook and Instagram pages for each dealership location. The challenge was to develop a strategy that improved engagement and delivered high-quality, location-specific content that resonated with their audience.
The Plan
At SmartSites, we created strategies tailored for each of Boater’s World’s dealership locations. Our plan involved creating unique content for each location while maintaining an overall cohesive brand strategy. We focused on building brand awareness and encouraging engagement by consistently posting a balanced mix of advertising inventory and fun, engaging content.
