About BMW Cleveland
BMW Cleveland is a dealership operating in the Automotive Car Dealership industry, specializing in the full lineup of luxury BMW sedans, versatile SUVs, high performance M series vehicles, and meticulously inspected certified pre owned inventory. Founded in 1991, the dealership brings over three decades of automotive experience to the luxury market. Their commitment to excellence is underscored by their designation as a BMW Center of Excellence.
Challenge
Operating in the fiercely competitive Automotive Car Dealership market, BMW Cleveland needed to attract more high value vehicle shoppers by optimizing their high intent digital campaigns and significantly improving search visibility for new and certified BMW models. Their primary objective was to increase high quality lead generation and drive measurable local vehicle sales. The local landscape was heavily saturated with competing luxury auto brands, requiring a strategic approach to capture affluent, high intent automotive search traffic. Generating qualified leads at an efficient cost per acquisition was essential to sustaining their high inventory turnover and dealership growth. SmartSites engineered a localized, high intent search strategy designed to compete in the luxury market.
How we helped BMW Cleveland.
SmartSites Strengthens Search Visibility for Automotive Dealerships with SEO
SmartSites helped BMW Cleveland attract more dealership inquiries by preparing essential SEO elements across inventory and service pages.
- Identified missing optimization fields across vehicle inventory pages.
- Prepared SEO requirements for service, maintenance, and dealership-information sections.
- Flagged structural inconsistencies requiring adjustments.
- Mapped optimization elements tied to client-specific data for seamless execution.
BMW ClevelandIllustrative preview. A representative example, not a live search result.
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29% Increase in site traffic
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377% Increase in conversions
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465% Increase in organic conversions
SmartSites strengthens visibility for BMW dealerships & luxury automotive retailers
SmartSites helped BMW Cleveland attract more vehicle shoppers by optimizing high-intent campaigns and improving visibility for new and certified BMW models.
- Built ad groups for sedans, SUVs, M-series, and certified pre-owned inventory.
- Strengthened keyword targeting across BMW model names and dealership searches.
- Enhanced ad messaging emphasizing engineering, performance, and exclusive offers.
- Improved reach among luxury automotive shoppers.
Sample ad. A representative example, not a live ad from the campaign.
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28% Improved cost per lead
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182% Increase in leads
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71% Increase in conversion rate
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3% Increase in CTR
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your dealership together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Joshua Kleinberg

“We have only been working with SmartSites for a few months and already we are seeing results … They actually DO the hard work of getting your PPC set up and calibrated and are in constant contact with me about strategy and tactics.”
