Colorado Used Car Dealer More Than Doubles Profile Views
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37%
Increase in Google Business Profile calls
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49%
Increase in direction requests
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25%
Increase in website visits from Google Business Profile
“Working with them has been terrific, would highly recommend to those who are looking for a new edge.”
About AutoTrek
AutoTrek is a family-owned used vehicle dealership and auto broker founded in 1996 in Littleton, Colorado, serving Highlands Ranch, Englewood, Lakewood, Denver, and the greater Denver metro area. The company began as an Auto Club offering free car-buying resources and grew into a full-service dealership with used cars, SUVs, trucks, and hybrids across 21 brands, plus auto brokerage that locates vehicles not in stock, financing and online pre-approval, trade-in valuations, and a separate service center in Littleton. AutoTrek is the preferred auto-buying service for many Colorado credit unions, has served more than 40,000 customers, holds an A+ BBB rating, and was named CIADA Quality Dealer of the Year. Buyers get no-haggle one-price pricing, a 3-day return policy, and a 3-month/3,000-mile warranty.
Challenge
AutoTrek grew for decades on its broker model and credit union partnerships, but after COVID that brokerage business slowed sharply, and the dealership found itself dependent on third-party listing sites and repeat-customer email. It had pursued little digital marketing and needed more organic traffic and leads from Denver-area shoppers searching for used cars, SUVs, and trucks, along with more calls and visits to both the dealership and its expanding service center. Local competition for used car searches is intense, and a damaging third-party post and bot traffic were muddying its reputation and analytics. SmartSites set out to build a local content program, strengthen AutoTrek's Google Business Profile presence, and grow the calls and direction requests that lead to sales.
How we helped AutoTrek.
SmartSites grows local search visibility for independent used car dealerships
SmartSites helped AutoTrek reach more Denver-area shoppers searching for used cars, trucks, SUVs, and financing.
- Local Blog Program: Built a monthly content plan balancing high-traffic general posts with localized posts, expanding to model-focused blogs on Toyota, Honda, Subaru, and Jeep.
- Publishing Workflow: Trained the dealership's team on editing and publishing blogs so new content could go live on a monthly schedule.
- Google Business Profile: Supported ongoing profile postings and photo updates and emphasized local SEO for the service center.
- Traffic Quality: Identified foreign bot traffic and referral spam in analytics and moved to block non-US IPs, alongside recurring indexing and backlink health checks.
AutoTrek
Best used car dealers near me
Top used car lots in Littleton
Illustrative preview. A representative example, not a live search result.
-
37%
Increase in Google Business Profile calls
-
49%
Increase in direction requests
-
137%
Increase in Google Business Profile views
-
25%
Increase in website visits from Google Business Profile
Marketing that brings in more buyers.
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Hunter Strawn
“Working with them has been terrific, would highly recommend to those who are looking for a new edge in a world that is becoming more digital by the day!”
