Classic Car Restoration Parts Maker Quadruples PPC Revenue
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326%
Increase in Revenue
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167%
Increase in Orders
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129%
Increase in Conversion Rate
“We've seen measurable improvements in our online presence and lead generation since partnering with them.”
About Auto Metal Direct
Auto Metal Direct (AMD) is a manufacturer of restoration parts for classic American cars and trucks, based in Gainesville, Georgia. The company produces body panels, trim, glass, weather-stripping, and hardware made from proper-gauge steel with correct-as-original clips, tabs, flanges, bends, and seams, test-fit on actual vehicles and refined through repeated prototyping to meet or exceed OE specifications. AMD is officially licensed under the GM Restoration Parts Program and by Mopar, and its family of brands includes Classic Headquarters (CHQ), TriPlus, and X-Parts. Serving restoration enthusiasts and professional shops nationwide, the company ships across the United States, takes phone orders, and offers local will-call pickup at its Georgia headquarters.
Challenge
Restorers bringing a Camaro, Chevelle, Nova, or classic Chevy truck back to life need panels that fit right the first time, and AMD competes with other restoration parts makers and salvage suppliers for those searches. The company had worked with another agency and wanted paid search to drive more online and phone orders at scale, with a significant monthly budget at stake. Rising tariffs and container costs were squeezing margins, which made efficient spend and careful promotions essential, and a new website version with updated analytics was on the way. SmartSites set out to structure campaigns around the models and parts restorers actually search for and grow revenue while protecting return on ad spend.
How we helped Auto Metal Direct.
SmartSites scales online orders for classic car restoration parts manufacturers
SmartSites helped Auto Metal Direct reach more restorers searching for OE-spec body panels and sheet metal, and turn more of them into orders.
- Model-Specific Campaigns: Ran campaigns built around high-demand parts such as 1969 Camaro quarter panels, classic Ford truck beds, and Fairlane and Torino sheet metal, alongside a dedicated Ford car sheet metal landing page.
- Shopping & Video: Combined Shopping campaigns with video to support the brand story as well as catalog sales.
- Product Feed Fixes: Created and repaired the product feed so listings stayed accurate and eligible to serve.
- Cross-Platform Tracking: Set up Bing Ads tracking and supported the new website launch, keeping existing URLs intact and adding funnel and checkout tracking.
top rated classic car restoration parts Sample ad. A representative example, not a live ad from the campaign.
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326%
Increase in Revenue
-
167%
Increase in Orders
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102%
Increase in ROAS
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129%
Increase in Conversion Rate
Marketing that brings in more buyers.
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Jason Chandler
“5 Stars - Outstanding Partnership with Anthony and Isaah at SmartSites! Working with Anthony and Isaah at SmartSites has been an exceptional experience from day one. Despite being a new account, they've treated us like a priority client and consistently delivered results that exceed our expectations. Both demonstrate deep expertise in digital marketing strategy, taking time to understand our business goals rather than just implementing generic tactics. Their proactive communication keeps us informed every step of the way, and they're always responsive when we need guidance. We've seen measurable improvements in our online presence and lead generation since partnering with them. Anthony and Isaah truly feel like extensions of our team with their partnership mentality and genuine investment in our success. They consistently deliver what they promise, when they promise it - a rarity in this industry. Their innovative ideas and reliable follow-through have made our digital marketing efforts more effective and much less stressful to manage. SmartSites is fortunate to have such dedicated professionals representing their company, and I highly recommend specifically requesting to work with Anthony and Isaah if you're looking for a marketing partner who will truly care about your success. Highly recommended!”
