Dually Conversion Kit Maker Grows PPC Revenue by 351%
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351%
Increase in revenue
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234%
Increase in ROAS
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55%
Increase in conversion rate
“Since teaming up with them, we’ve seen a big boost in our online sales and way more people checking out our website.”
About Arrowcraft Products
Arrowcraft Products is a Royal Oak, Michigan manufacturer of aftermarket dually conversion kits and wheel adapters for trucks and vans. The company traces its start to 1972, when its founder fitted a converted Ford van motorhome with dual rear wheels to keep his family stable at highway speeds. Today every adapter is engineered and CNC-machined in-house in Royal Oak, and the company has helped thousands of customers convert their 3/4-ton and 1-ton Chevrolet, Dodge, Ford, and GMC trucks and vans over more than 40 years. Its 8-to-8 and 8-to-10 lug adapters, complete steel and aluminum wheel kits, and 33mm lug nut covers let owners add dual rear wheels with no axle modifications, backed by a one-year limited warranty and direct phone and email support.
Challenge
Arrowcraft Products had never run paid advertising. Its buyers are technically minded truck, RV, and towing owners who research fitment, GVWR, and steel versus aluminum wheels before ordering, and they are spread across the entire United States. The company sells direct through its online store and quote form, but it also supplies resellers that already run Shopping ads for its products, so it chose not to compete in Shopping and needed another way to reach buyers searching for dually conversion kits and wheel adapters. With a modest budget and the goal of more sales, SmartSites set out to launch the company's first search campaigns and grow online orders and quote requests at a profitable return.
How we helped Arrowcraft Products.
SmartSites grows online sales for aftermarket truck part manufacturers
SmartSites helped Arrowcraft Products turn a first-ever advertising budget into a steady flow of online orders and quote requests from truck and van owners nationwide.
- Search-First Launch: Built the company's first Google Ads campaigns as search campaigns around dually conversion and wheel adapter terms, skipping Shopping ads so Arrowcraft would not bid against its own resellers.
- National Reach: Targeted truck owners across the United States, matching the company's nationwide shipping from Royal Oak.
- Efficiency Focus: Managed bids and budget against cost per order and return on ad spend as sales volume grew.
top rated dually conversion kits Sample ad. A representative example, not a live ad from the campaign.
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351%
Increase in revenue
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234%
Increase in ROAS
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55%
Increase in conversion rate
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36%
Improved cost per order
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John Hardwicke
“SmartSites has been awesome to work with! Since teaming up with them, we’ve seen a big boost in our online sales and way more people checking out our website. They are super easy to work with and always on top of things. Very responsive and quick to deal with any issues that come up. Definitely recommend them if you’re looking to grow your business online!”
