Junk Car Buyer Grows PPC Leads by 54%
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54%
Increase in leads
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71%
Increase in conversion rate
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20%
Improved cost per lead
“I have been advertising with Google AdWords for 10 years and this is the best I have seen yet.”
About Airway Auto Parts & Recycling
Airway Auto Parts & Recycling is a licensed auto recycling business located on West Dickman Road in the Battle Creek area of southwest Michigan. Through its Airway Cash For Junk Cars brand, the company buys vehicles in any condition, including totaled, damaged, and non-running cars, and offers free towing with same-day cash payment. Airway recycles more than 325 junk cars every month and dismantles every vehicle in an eco-friendly manner. Serving a roughly 40-mile radius around Battle Creek, including Kalamazoo, Portage, Marshall, and Jackson, the team also helps sellers with title replacement so that selling an old car stays fast, safe, and easy.
Challenge
Selling a junk car is an infrequent decision, and most sellers are unsure about titles, paperwork, and whether an offer is fair. Airway Auto Parts & Recycling needed a steady flow of phone calls, texts, and quote requests from vehicle owners across southwest Michigan, while keeping the cost of each lead under control. Competition from other local junk car buyers and salvage yards meant every click had to come from a motivated seller inside the company's free towing radius. After a PPC audit, SmartSites set out to rebuild the vehicle acquisition campaign around high-intent searches, local targeting, and conversion-focused bidding.
How we helped Airway Auto Parts & Recycling.
SmartSites drives more seller leads for junk car buyers & auto recyclers
SmartSites helped Airway Auto Parts & Recycling turn local search demand into more calls and quote requests from vehicle owners ready to sell.
- Vehicle Acquisition Campaign: Focused spend on a dedicated search campaign built around cash-for-junk-cars and sell-my-car searches.
- Target CPA Bidding: Moved the campaign to Target CPA bidding to keep the cost of each lead predictable as volume grew.
- Audit-Led Rebuild: Started from a full PPC audit to remove wasted spend before scaling the budget.
top rated cash for junk cars Sample ad. A representative example, not a live ad from the campaign.
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71%
Increase in conversion rate
-
54%
Increase in leads
-
20%
Improved cost per lead
Marketing that brings in more buyers.
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Mark Hense
“Andrea is great. I have been advertising with google ad words for 10 years and she is the best I have seen yet”
