Luxury Yacht Brokerage Improves Conversion Rate by 8x
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716%
Increase in conversion rate
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92%
Increase in conversions
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400%
Increase in leads
About 26 North Yachts
With offices located in Fort Lauderdale, FL, and Newport, RI, 26 North Yachts is a luxury yacht brokerage offering deep experience in buying, selling, and overseeing new custom yacht construction. Beyond brokerage, they provide luxury charter yacht planning and bespoke travel concierge services, curating journeys worldwide. Founded in 2011, the company has built 15 years of expertise. Their brokerage team connects discerning customers with a global inventory of dream vessels, assisting at every step from sea trials to final closing. Their clientele spans from Chicago to Texas, while their charter customers are worldwide.
Challenge
26 North Yachts wanted to attract more highly qualified, ultra-high-net-worth buyers by optimizing their high-value campaigns and significantly improving visibility for luxury yacht searches. Their primary objective was robust lead generation despite not having the budget for nationwide coverage. Seasonal demand patterns required a flexible strategy, as yachting is year-round but slows during hurricane season (July to November). Furthermore, strict industry-specific factors added complexity: all ad copy regarding the yachting space must be 100% factual, and they are legally prohibited from sharing images of other charter yachts without explicit permission from the management company. SmartSites responded with a highly calibrated, multi-channel approach.
How we helped 26 North Yachts.
SmartSites increases organic demand for luxury yacht brokerage firms
SmartSites helped 26 North Yachts attract more qualified yacht buyers and sellers by strengthening technical SEO and improving listing visibility.
- Updated meta descriptions and titles across yacht listings, charter pages, and service categories using data-driven keyword mapping.
- Performed extensive audit fixes addressing crawl errors, indexing gaps, page-speed problems, and layout inconsistencies.
- Optimized schema, internal linking, and URL structure to support high-value yacht model searches.
- Delivered recurring backlink reviews and offsite authority-building efforts.
Nationwide
Best yacht brokerage firms
Luxury yachts for sale
Illustrative preview. A representative example, not a live search result.
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71%
Increase in site traffic
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92%
Increase in conversions
SmartSites increases inquiries for luxury yacht brokerage & charter companies
SmartSites helped 26 North Yachts attract more qualified buyers by optimizing high-value campaigns and improving visibility for luxury yacht searches.
- Built ad groups for yacht sales, luxury vessels, and charter experiences.
- Strengthened keyword targeting across yacht brokerage and high-net-worth search terms.
- Enhanced ad messaging emphasizing exclusivity, craftsmanship, and premium listings.
- Improved campaign reach among affluent buyers and charter clients.
Sample ad. A representative example, not a live ad from the campaign.
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91%
Improved cost per lead
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400%
Increase in leads
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716%
Increase in conversion rate
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