WordPress development

WordPress websites that win customers.

Custom WordPress sites designed and built by our in-house team: fast on every phone, easy for you to update, SEO-ready from launch day and planned around the calls, forms and sales your business runs on.

Get a free website proposal See WordPress results
Air Duct Brothers case study Air Duct Brothers A&A Thermal Spray case study A&A Thermal SpraySouth Plainfield, NJ Dr Alex NYC case study Dr Alex NYC +2,001% more leads A&A Thermal Spray

A WordPress agency that builds sites that sell.

  • Sherry Arora
  • Vaskar Nepal
  • Sergey Nechaev
  • Kristin Goins
  • Shana Brophy
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen
  • Stephanie Cook
  • Irina Enache
  • John Toth
  • Luna Silva
  • Tony Vodicka
  • Brandy Hastings
  • Devin Riley
  • Bailey McClure
  • Ryan Whaley
  • Tiffany Reyes
  • Laura Noble
  • Anastasiia Leffingwell
  • Christen Bevis
  • Jadeverett Mayhorn
  • Tori Biagi
  • Diane Ynojosa
  • Jared Bell
  • Kayla Kearse
  • Javier Perdomo
  • Axelle Andrew
  • Garrett Smith
  • James Holmes
  • Charlie Myhran
  • Emily Noble
  • Mimi McGee
  • Deann Burris
  • Eric Nairac

WordPress developers who build for results.

WordPress runs a large share of the web because it is flexible, easy to update and yours to own, but a site only brings in customers when it is planned around them. Our in-house designers, WordPress developers and QA testers build custom themes from a design made for your business, not a template with your logo on it: service and location pages, quote forms and click-to-call on every screen, and page layouts your team can edit with a few clicks, without breaking the design. We keep plugins to the ones you need, code custom features and integrations with your CRM, booking or payment tools, and tune hosting, caching and images so pages load fast on every phone. Every site launches SEO-ready, with clean URLs, schema, accessible markup and a page-by-page redirect plan, so visitors and search engines find every page after a redesign. After launch, managed hosting and WordPress maintenance keep the core, theme and plugins updated and secure, and your Client Hub shows the traffic, calls, forms and sales your website brings in. In the last three years alone our team has built or maintained WordPress sites for 250+ clients.

WordPress websites for your business, built around how you win customers.

Contractors, practices, firms and manufacturers each win customers differently, and each of these already has WordPress sites we built that grew.

Home services Turn searches into booked jobs.

Homeowners call the first company whose site looks trustworthy and makes it easy to reach them. We put your phone number and quote form on every screen, build service and service-area pages that rank locally, and show reviews, licenses and real job photos up front.

Home Services
Virtue Fence case study Virtue Fence Michael J Harris case study Michael J Harris Air Duct Brothers case study Air Duct Brothers +2,800% more leads Michael J Harris

One team builds and grows your WordPress site.

Design, development, care and the marketing that brings visitors in, so nothing falls between vendors.

Custom WordPress themes

A custom design built into a lean theme, with page layouts your team can edit without breaking it, and calls to action planned around the calls, forms and sales you need.

A&A Thermal Spray website
A site we built: A&A Thermal Spray

WordPress sites that bring in customers.

See all website case studies

Companies choose SmartSites for WordPress development

WordPress sites built around how customers decide.

You’ll know everything your website brings in.

Know what your site earns: the visits, calls, forms and sales it produces, plus a crawl of every page that flags problems before your visitors find them, in plain language.

  • Client Hub Website Performance report: GA4 conversions, conversion rate, engagement, sessions and users
    Website PerformanceConversions, conversion rate and traffic from GA4, explained in plain English.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message your site brings in, in one de-duplicated list.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Site Crawl report: indexable pages, errors, warnings and notices, with issues such as broken pages, heavy images, long titles and slow server responses
    Site CrawlBroken pages, heavy images, slow responses and SEO issues, caught before visitors notice.
  • Client Hub Google Search Console report: search conversions, impressions, average position, click-through rate and clicks
    Google Search ConsoleHow often you appear in Google, where you rank, and the clicks and conversions it brings.

WordPress development questions

WordPress websites start at $5,000, and larger sites with custom features or integrations are quoted after we review what you need. The price depends on how many page layouts the site needs, the custom features we code and the tools it connects to, such as your CRM, booking or payment system. You get one flat fee for the agreed scope, which can be split into 2 to 4 payments. Every site we build and host includes three months of hosting and maintenance free after launch, and copywriting is available at an additional cost. Get a free WordPress proposal.

Because it is flexible, easy for your team to update and yours to own, with no platform lock-in. WordPress runs a large share of the web and handles everything from a service business site to large content sites and online stores with WooCommerce. It also works well for SEO when it is built cleanly, and every site we build launches with clean URLs, schema and accessible markup.

We design every site for your business and build it into a lean custom theme, so you don't carry code you don't need. Page layouts are set up so your team can add and edit pages with a few clicks without breaking the design. We keep the plugin list short and code custom features into the theme, so pages stay fast on every phone.

Yes. You don't need a new website to get help. We review the theme, plugins, hosting and speed, fix what is broken or slow, and update WordPress core, the theme and plugins safely. From there we can keep the site maintained, add new pages and features, or plan a redesign when it makes sense. If you would rather start fresh, see Web Design for how a new build works.

With managed hosting, SSL, a lean plugin set, tested updates to WordPress core, the theme and every plugin, a full off-site backup every two weeks, kept for 30 days, and security monitoring. Our WordPress maintenance plans cover all of it. The team that built your site also runs the hosting, so there is one number to call if anything goes wrong.

Yes. With WooCommerce, your store runs on the same WordPress site as your content, with products, payments, shipping and a checkout designed to match the rest of the site. It suits businesses that want one site they fully own rather than a separate store platform. For larger catalogs or a dedicated store, see Ecommerce Development.