Shopify development

Shopify development for stores built to sell more.

Custom Shopify themes, store builds and migrations by our in-house team, with SEO, Shopping ads and email ready to fill the store from launch day.

Get a free Shopify proposal See Shopify results
The Light Walk Shoes case study The Light Walk Shoes Air-Con International case study Air-Con International Golftini case study Golftini +1,989% more revenue Air-Con International

A Shopify agency that builds stores that sell.

  • Sherry Arora
  • Vaskar Nepal
  • Sergey Nechaev
  • Kristin Goins
  • Shana Brophy
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen
  • Stephanie Cook
  • Irina Enache
  • John Toth
  • Luna Silva
  • Tony Vodicka
  • Brandy Hastings
  • Devin Riley
  • Bailey McClure
  • Ryan Whaley
  • Tiffany Reyes
  • Laura Noble
  • Anastasiia Leffingwell
  • Christen Bevis
  • Jadeverett Mayhorn
  • Tori Biagi
  • Diane Ynojosa
  • Jared Bell
  • Kayla Kearse
  • Javier Perdomo
  • Axelle Andrew
  • Garrett Smith
  • James Holmes
  • Charlie Myhran
  • Emily Noble
  • Mimi McGee
  • Deann Burris
  • Eric Nairac

Shopify developers who think like merchants.

Shopify makes it easy to open a store; making it sell takes more than a theme. Our in-house designers, front-end developers and QA testers build custom Shopify themes around your products and your buyers: collection and product templates that answer questions before shoppers ask, fast pages on every phone, and a cart and checkout that don’t leak sales. We set up payments, shipping, taxes and the apps your store really needs, keep the app count lean so pages stay fast, and move stores to Shopify from WooCommerce, Magento or BigCommerce with products, content and a page-by-page redirect plan that keeps your rankings. Every store launches SEO-ready, with product schema, clean collections and a Merchant Center feed, and the same agency runs your Shopify SEO, Google Shopping, Meta ads and Klaviyo email, so the traffic arrives the day you open. Your Client Hub shows the sessions, orders and revenue each channel brings in. In the last two years alone our team has built, themed or migrated 20+ Shopify stores and worked on checkout, tracking, apps and speed for 100+.

Shopify for your store, whatever you sell.

Every category sells differently online, and each of these already has Shopify stores we have grown.

Fashion & apparel Sizes, colors and returns handled.

Apparel stores live on variants, size guides and lookbooks that make shoppers confident enough to buy without trying on. We design collection filters, fit notes and product pages that sell the look, and keep hundreds of variants fast.

Fashion
Likelihood case study Likelihood The Light Walk Shoes case study The Light Walk Shoes Ill Currency case study Ill Currency +4,424% more organic conversions The Light Walk Shoes

One team builds and grows your Shopify store.

Design, development, migration and the marketing that fills the store, so nothing falls between vendors.

Custom Shopify themes

A theme built for your catalog and your buyers, not a template with your logo on it: collection and product templates, navigation and mobile layouts designed to move shoppers from browsing to buying.

Air-Con International website
A site we built: Air-Con International

Shopify stores that grow revenue and orders.

See all website case studies

Online stores choose SmartSites for Shopify development

Shopify merchants learn from us at Shopify New York.

Talks, panels and a day-long summit at Shopify’s New York space, on holiday sales, ecommerce ads and what growing 1,000+ online stores has taught us.

All talks & events

Shopify stores planned around how customers shop.

You’ll know about every order your Shopify store brings in.

Know what your store earns: sessions, conversions and revenue by channel, the products that win in Google, and a crawl that flags broken pages before shoppers find them.

  • Client Hub Shopping Products report: top Merchant Center products by clicks, impressions and average position
    Shopping ProductsWhich products win clicks and sales in Google, product by product.
  • Client Hub Website Performance report: GA4 conversions, conversion rate, engagement, sessions and users
    Website PerformanceConversions, conversion rate and traffic from GA4, explained in plain English.
  • Client Hub Google Search Console report: search conversions, impressions, average position, click-through rate and clicks
    Google Search ConsoleHow often you appear in Google, where you rank, and the clicks and conversions it brings.
  • Client Hub Site Crawl report: indexable pages, errors, warnings and notices, with issues such as broken pages, heavy images, long titles and slow server responses
    Site CrawlBroken pages, heavy images, slow responses and SEO issues, caught before visitors notice.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.

Shopify development questions

A Shopify retheme starts at $5,000, and a new Shopify store starts at $10,000. The final price depends on the design, how many collection and product templates the store needs, custom features, the apps and integrations it connects to, and whether we are moving products from another platform. We review your requirements first, then quote one flat fee for the agreed scope, which can be split into 2 to 4 payments. Product and collection copywriting is available at an additional cost. Get a free Shopify proposal.

A retheme of an existing store can launch in as little as 4 to 6 weeks, while a new custom store with a large catalog and integrations can take up to 4 to 6 months. The biggest factors are the size of your catalog, custom features, how much product data has to move from your old store, and how quickly feedback and approvals come back. You get a timeline with milestones before the build starts. All work happens in a private development space, so your current store keeps selling until the new one is ready.

Shopify is quick to launch, reliable at busy times and easy for your team to run day to day: adding products, running sales and fulfilling orders need no developer. It suits most brands selling direct to consumers, from a few products to large catalogs, and we are a Shopify Partner. If you need complex B2B pricing or a store tied closely to WordPress content, we will tell you when WooCommerce or Magento fits better.

Both, depending on your budget and goals. A custom theme is designed around your products and buyers and carries no code you don't need. A premium theme, customized by our designers, can launch faster for a smaller budget. Either way, the store is built to be fast on phones and easy to manage.

Yes. We move products, collections and content from WooCommerce, Magento, BigCommerce and other carts, map every old URL to its new page with a redirect plan, and check rankings and crawl errors after launch so shoppers and search engines land in the right place.

They can. Every app adds scripts, and a slow store loses sales. We audit the apps you use, remove the ones you don't need, and build simple features into the theme itself, so pages stay fast on mobile.

Yes. Every store launches with product schema, a clean collection structure that avoids Shopify's duplicate paths, and a Merchant Center feed, so your products can show in Google Shopping and free listings. We can also connect Klaviyo welcome, abandoned-cart and post-purchase flows before you open. Your Client Hub then shows the sessions, orders and revenue each channel brings in.