Clutch
G2Brand identity guidelines
Brand identity guidelines: one brand, one look, everywhere.
A brand style guide that keeps your logo, colors, fonts and imagery consistent on your website, ads, social posts and print, whoever is designing them.
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GoodFirms#1 Top Branding Agency
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DesignRush#5 Web Design Agency in New Jersey
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GoodFirmsTop 10 of 33,000+ Web Design Companies
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G2Best Digital Marketing 2026
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Inc. 5000Ten years in a row, 2017-2026
A brand people remember, and the growth that follows.
One brand, wherever customers meet it.
Logos carried through stationery, apparel and signage, so each business looks the same everywhere.
Popshops
Logo and branded stationery
Popshops
Brand applied to team apparel
Mastercraft Framing
Logo, monogram and crew shirts
Air Duct Brothers
Logo, business cards and van graphics
Pascack Valley Home Services
Logo and black-and-gold business cards
TRAXPayroll
Logo carried onto a trade show booth
Guidelines that keep your brand consistent, whoever designs for you.
Logo rules
Your main logo and its variations, the space around it and what not to do with it, so it never gets stretched, recolored or crowded.
Color palette
Exact color values for screen and print, so your blue is the same blue on your website, your truck and your brochure.
Typography
The fonts for headlines and body copy and how to use them, which keeps every page and flyer easy to read and recognizably yours.
Imagery and graphics
The style of photos, icons and graphics that fit your brand, a clear reference for your website, ads and social posts.
Everyday applications
Examples on business cards, letterhead, email signatures and social profiles, ready for your team and vendors to follow.
One guide for everyone
Hand it to a printer, a sign shop or a new hire and they get it right the first time, so your brand stays consistent as you grow.
Clients love their new brand.
“It took some time for them to learn the branding style of our business that was developed by a previous designer. But once they learned it, they created a Branding Guide and are now very consistent to our brand image.”
Vlad Byhovsky“The end result is a stunning website and newly designed company logo which are completely and thoroughly in line with our vision.”
Richard BrunhouseA&A Thermal Spray“We have been working with this company for about a year now and they helped take our brand to the next level with creative designs, marketing strategies and fast turn around time!”
John SerranoPlant Guru IncFrequently asked questions
A new logo with a full brand identity, including colors, typefaces and usage guidelines, starts at $3,000 and usually takes 1 to 4 weeks, depending mostly on how quickly you send feedback. If you already have a logo and only need guidelines built around it, we quote after reviewing what you have. Either way, you get the price in a free proposal before any work starts. Get a free branding proposal.
A short reference document, often called a brand book or style guide, that sets out how your logo, colors, fonts and imagery are used. Anyone designing for you follows it, so everything looks like it comes from one company.
Customers trust what they recognize. When your website, ads, vehicles and invoices all look the same, people remember you, and your marketing builds on itself instead of starting from zero each time.
No. We can build guidelines around the logo you already have, refresh it first, or design a new one as part of the project.
Yes. We document the existing look so your website, social posts and print pieces stay consistent with it, and we can build a branding guide from it if you don’t have one yet.
The same team designs websites, ads, emails and social posts, so your guidelines are applied everywhere we work for you, not just written down.
