The Hidden Power of Digital Data

90% of users will turn to Google to help with their purchase decision. By understanding how these users think, search, and act online gives company’s the greatest opportunity to convert them into potential new business.   In this workshop, we will be giving a brief introduction to digital marketing, how it works, and how to properly utilize the millions of data points available in tools such as Google Analytics and Google AdWords. Most people set up an digital marketing plan and hope for the best, but the only true way to make digital marketing campaigns worthwhile is by analyzing the customer information available and making adjustments accordingly.   SmartSites manages over $50M per year in Google Ad spend which has helped reveal some surprising statistics that we will be sharing.