Scaling Agencies: What Still Works, What Doesn’t, and What’s Next | Digital Marketing Europe 2026

SPEAKERS

Alex Melen — Co-Founder, SmartSites (USA) 

Award-winning entrepreneur, best-selling author, and co-founder of SmartSites — one of America’s fastest-growing digital agencies with 400+ employees. Featured multiple times on the Inc. 5000 and in AdWeek. Alex has keynoted nearly 100 conferences and is a leading voice on agency growth, digital marketing, and AI strategy. 🔗 linkedin.com/in/alexmelen

Alexander Morad — Founder & CEO, Bright Mind Agency (Sweden)

One of Europe’s most sought-after speakers in social media and AI marketing, ranked in Sweden’s Top 100 public speakers for five consecutive years. The only agency founder in Europe to win TikTok Awards twice. Has built campaigns for some of the world’s most iconic brands and spoken at Cannes Lions, TEDx, and Brilliant Minds. 🔗 linkedin.com/in/themorad

Denis Golubovskyi — CEO & Founder, Stape (Ukraine/Spain)

Founder of Stape, the leading server-side tagging platform for Google Tag Manager trusted by marketers and agencies worldwide. Former CTO of Rentberry with 13+ years of backend engineering experience. Built Stape from the ground up into a go-to infrastructure tool for privacy-compliant, first-party data collection. 🔗 linkedin.com/in/bukashk0zzz

Martin Calvert — Marketing Director, ICS-digital (UK)

Marketing Director at ICS-digital, a global agency operating in 100+ languages across highly competitive sectors including iGaming, finance, travel, and eCommerce. A regular contributor to Search Engine Land and host of the ICS: Everything Digital podcast, Martin brings deep expertise in international SEO, multilingual content, and agency operations at scale. 🔗 linkedin.com/in/martincalvert

Serbay Arda Ayzit — Founder, Insightus Consulting & Academic Lecturer, Boğaziçi University (Turkey)

Digital marketing veteran with 15+ years of experience who has consulted for 300+ brands including eBay, L’Oréal, Samsung, Allianz, and Turkish Airlines. Founder of Insightus Marketing Consulting and co-founder of content agency Contentus. Also an academic lecturer in digital marketing and search algorithms at Boğaziçi University. 🔗 linkedin.com/in/serbayardaayzit

Stefan Chiriacescu — CEO & Co-Founder, eCommerce Today Agency (Romania)

Co-founder and CEO of eCommerce Today Agency, one of Romania’s leading eCommerce and Shopify specialists. A veteran of the Digital Marketing Europe conference series and a go-to voice on eCommerce strategy, conversion optimization, and building scalable agency operations in Eastern Europe. 🔗 linkedin.com/in/stefan-chiriacescu

Vladyslav Zhovtenko — CEO & Co-Founder, RedTrack.io (Ukraine)

Active in digital marketing since 2000 and author of the first book on digital marketing published in Ukraine. Co-founded RedTrack in 2019 — an AI-powered ad tracking and conversion attribution platform now serving 800+ businesses across 100+ countries, managing 60,000 ad accounts and helping generate $2B+ in revenue. Recently closed a $3.2M Series A round. 🔗 linkedin.com/in/zhovtenko