How to Get Started with Vehicle Listing Ads

November 10, 2022 NIADA BHPH Super Forum
Alex Melen, Co-Founder SmartSites Alex Melen Co-Founder

Vehicle ads, the latest SEM functionality from Google, are a performance-focused, lower funnel ad format that allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for cars on Google. This session will take a deep dive into what they are, how to implement them, and how to get ahead of your competition. In this session, you will learn about Vehicle Listing Ads, review Case Studies of how they are implemented, and walk away with key examples of how to jump-start your car sales with VLAs.