Google Ad Tricks Your Competitors Are Using to Succeed

Alex Melen is an award-winning entrepreneur and co-founder of a $100 million/year digital agency. Alex will share proven strategies to help you rise above your competition and capture in-market car shoppers in this session. He will reveal the most advanced Google Ads functionality and S.E.M. implementation options and strategies like customer-matching, creating custom audiences, and vehicle listing ads and what is “up & coming” with Google Ads. You will review case studies, view the results of their success, then walk away with strategies that you can implement with similar results. No dealer should miss this session!