From $0 to $30M ARR – Lessons From Scaling a Digital Agency

We took a digital agency from $0 to $35M in annual recurring revenue and it wasn’t about having a proprietary product. It was about people.

In this video, we break down the real lessons behind that growth: why data has to be your North Star, how “forcing growth” keeps top talent from walking, why a merit-based comp structure turns employees into stakeholders, and why “quiet leadership” beats micromanagement every time. If you’re building or scaling an agency, this is the playbook.

Watch to the end for the “long-term lazy” productivity mindset that changed how our whole team works.