Advanced SEM Implementations for Driving Digital Success

This no pitch agenda will empower you to inspect your in house or agency Google Ads capabilities and manage providers for best applications and results.  Live programs will be introduced that are either in pilot, newly released, or yet released to the general market, setting the stage and preparing you for Digital Success in 2022.

Primary Learning Objectives: 1) Learn the full capabilities of SEM: Google Ads, Microsoft Ads, etc. 2) Learn to evaluate your own marketing efforts and ask the right questions from your current SEM vendor to make sure you’re set up for success. 3) Learn about what’s coming down the pipeline from Google, Microsoft, and others to be on the cutting edge of digital marketing.