In an age of digital noise, authenticity cuts through—and that’s where User Generated Content (UGC) shines. In this session, we’ll dive into how UGC can do more than build trust—it can boost your SEO, fuel your content strategy, and drive real business growth. We’re bringing together experts from SmartSites and Creator.co to break it down:
SmartSites will reveal how UGC—reviews, photos, and customer testimonials—can significantly improve your website’s search engine visibility. Learn how search algorithms evaluate authenticity, freshness, and social proof—and how to use that to your advantage.
Creator.co will follow with actionable strategies for small businesses looking to get started with UGC. From engaging micro-influencers to running low-cost campaigns that get real customers talking, you’ll walk away with best practices that are easy to implement and effective.
Whether you’re a startup with a scrappy team or an established brand looking to expand your reach, this session will help you unlock the full potential of your customer community.
Agenda
Intro
Log in and take a comfortable seat.
1 PM
Presentation
Speakers from SmartSites and Creator.co will lead the conversation.
1:05 - 1:40 PM
Q&A
Audience can ask the speakers questions by submitting questions in the group chat.
1:45 - 1:55 PM
Conclusion
Wrap up the discussion.
1:55 - 2 PM
SmartSites
SmartSites operates as a full-service digital marketing agency that specializes in SEO, PPC, Email Marketing, Social Media Management, and Web design. Since our start in 2011, we’ve managed $500M in paid search, won 30+ design awards, received 1k+ 5-star reviews, and have worked with almost every industry imaginable.Â
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Creator.co
Creator.co is an all-in-one influencer marketing platform that helps brands connect with the right creators, manage campaigns, and track results. The platform has a large database of creators across all social media platforms, and brands can search for creators based on their niche, reach, and engagement. Creator.co also offers a variety of features to help brands manage their campaigns, such as campaign creation, reporting, and payments
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