The Power of User Generated Content

Join experts from SmartSites, Trustpilot, Creator.co and Deeto as they break down actionable strategies for leveraging User Generated Content. Whether you’re aiming to boost SEO, build trust, or scale with influencer content, this event will give you the tools and strategies to make UGC work harder for your brand.

SmartSites will kick things off with a breakdown of what UGC really means—and why it’s an SEO goldmine. Learn how search engines evaluate authenticity, freshness, and social proof, and how to optimize your content strategy to rise in the rankings.
Trustpilot will dive into the power of review-based UGC—why it matters, where it lives, and how it fuels brand growth. You’ll learn how to organically source authentic customer feedback and turn it into high-impact content that builds trust across your most important channels.
Creator.co will reveal how to run lean, high-impact UGC campaigns using micro-influencers. Find out how to spark genuine customer conversations and create scroll-stopping content—without blowing your budget.
Deeto will wrap up the session with a look at how to generate personalized UGC at scale. They’ll show how brands are turning happy customers into authentic advocates using automated referral loops, community-powered testimonials, and peer-to-peer content.

Learn how to turn your best customers into advocates and content creators with smart systems that drive engagement and conversions. You’ll walk away with real examples, practical tips, and fresh ideas to level up your UGC game.

Agenda

Intro

1 PM

Presentation

Speakers from SmartSites, Trustpilot, Creator.co and Deeto will lead the conversation.

1:05 - 1:40 PM

Q&A

Audience can ask the speakers questions by submitting questions in the group chat.

1:45 - 1:55 PM

Conclusion

Wrap up the discussion.

1:55 - 2 PM

Speakers

Brandy Hastings

SEO Strategist at SmartSites

Jeff Schaeffler

VP of Marketing and Sales at Creator (ex Hootsuite and Telus)

Alex Kornberg

Head of Growth and Lifecycle at Trustpilot

Gabi Sayah

Director of Business Development at Deeto

SmartSites

SmartSites operates as a full-service digital marketing agency that specializes in SEO, PPC, Email Marketing, Social Media Management, and Web design. Since our start in 2011, we’ve managed $500M in paid search, won 30+ design awards, received 1k+ 5-star reviews, and have worked with almost every industry imaginable.

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Creator.co

Creator.co is an all-in-one influencer marketing platform that helps brands connect with the right creators, manage campaigns, and track results. The platform has a large database of creators across all social media platforms, and brands can search for creators based on their niche, reach, and engagement. Creator.co also offers a variety of features to help brands manage their campaigns, such as campaign creation, reporting, and payments

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Trustpilot

Trustpilot is more than just a review platform – it is also a comprehensive business app that empowers companies to build trust, grow, and improve their business. Trustpilot for Business provides businesses with advanced tools to oversee multiple domains, automate review requests, analyze sentiment, and integrate customer feedback into operational improvements. Users can set up AI-driven alerts, compare their brand’s performance against competitors, and generate detailed reporting that informs marketing and service strategies. Centralizing these functions allows businesses to make data-driven decisions that enhance credibility and customer satisfaction.

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Deeto

Deeto is an AI driven customer activation platform that leverages satisfied customers to create social proof, drive leads, and close more deals. Deeto’s centralized system makes it easy to gather, store, and distribute meaningful customer knowledge across your entire organization. Marketing content, sales references, experience data, and product insights — all under one roof.

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