The Power of User Generated Content

In a world flooded with content, authenticity stands out—and that’s exactly where User Generated Content (UGC) excels. This session explores how UGC goes beyond building trust to become a powerful driver of SEO, content strategy, and real business growth.

Join experts from SmartSites, Trustpilot, and Creator.co as they break down actionable strategies for leveraging UGC:

SmartSites will kick things off with a breakdown of what UGC really is and how it influences your SEO. Discover how search engines evaluate authenticity, freshness, and social proof—and how to use these factors to your advantage.
Trustpilot will share how to organically gather high-quality reviews and testimonials that build credibility and customer confidence.
Creator.co will show you how to scale paid UGC campaigns using micro-influencers and budget-friendly tactics that get real customers talking.

Walk away with practical tips and best practices that are easy to implement—and proven to drive results.

Agenda

Intro

1 PM

Presentation

Speakers from SmartSites, Trustpilot and Creator.co will lead the conversation.

1:05 - 1:40 PM

Q&A

Audience can ask the speakers questions by submitting questions in the group chat.

1:45 - 1:55 PM

Conclusion

Wrap up the discussion.

1:55 - 2 PM

Speakers

Brandy Hastings

SEO Strategist at SmartSites

SmartSites

SmartSites operates as a full-service digital marketing agency that specializes in SEO, PPC, Email Marketing, Social Media Management, and Web design. Since our start in 2011, we’ve managed $500M in paid search, won 30+ design awards, received 1k+ 5-star reviews, and have worked with almost every industry imaginable.

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Creator.co

Creator.co is an all-in-one influencer marketing platform that helps brands connect with the right creators, manage campaigns, and track results. The platform has a large database of creators across all social media platforms, and brands can search for creators based on their niche, reach, and engagement. Creator.co also offers a variety of features to help brands manage their campaigns, such as campaign creation, reporting, and payments

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Trustpilot

Trustpilot is more than just a review platform – it is also a comprehensive business app that empowers companies to build trust, grow, and improve their business. Trustpilot for Business provides businesses with advanced tools to oversee multiple domains, automate review requests, analyze sentiment, and integrate customer feedback into operational improvements. Users can set up AI-driven alerts, compare their brand’s performance against competitors, and generate detailed reporting that informs marketing and service strategies. Centralizing these functions allows businesses to make data-driven decisions that enhance credibility and customer satisfaction.

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