YouTube channel management:Shorts that get your videos found.
Your clips, and the Reels and TikToks we already plan for you, turned into YouTube Shorts with searchable titles and a steady posting schedule, so every video keeps reaching customers on YouTube and in Google search. Our clients have approved more than 270 Shorts from our social team.
YouTube Shorts specialists who plan every video around search.
People go to YouTube to search: how a job is done, what it costs, who to hire. Shorts put your business in those searches with the videos you already make, and Google now shows short videos, Shorts included, in many of its own results. For businesses with video, it is the fourth platform we recommend next to Instagram, Facebook and TikTok. We set up or tidy your channel, turn your clips and the Reels and TikToks we plan into vertical Shorts with captions and on-screen text, write titles and descriptions around what your customers search for, and post on a schedule you approve a month ahead. Views, subscribers and engagement are reported in your Client Hub next to the website visits, calls and leads your social media sends.
Everything your YouTube channel needs, from the same social team.
One plan covers your channel, your Shorts and the platforms they are shared to, and every Short is tracked like the rest of your social media.
Channel setup & optimization
We set up your channel or tidy the one you have: name and handle, profile picture and banner in your brand colors, a description written around your services and area, links to your website and other profiles, and your Shorts grouped into playlists by topic. New to YouTube? We send a step-by-step guide to create the channel in your own name and connect it to our publishing tools.
Shorts from your videos
The clips you film on the job and the Reels and TikToks we plan for you, trimmed to vertical Shorts with captions and on-screen text for viewers watching on mute. No footage this month? We turn your photos and brand graphics into short videos, like this tile-vs-metal explainer for a South Florida roofing contractor whose channel we post to every week.
Every Short gets a title and description written around the questions your customers type into YouTube and Google, a few hashtags that help and a cover frame that reads at a glance, so it can keep being found in search long after the day it goes live.
Your Shorts sit in the same monthly content calendar as your Instagram, Facebook and TikTok posts. You review each one in your Client Hub and approve it or send it back with notes, and we publish on a steady schedule, because a channel that posts every week gives YouTube more to recommend.
One clip, every platform
Each video is planned once and posted wherever it fits: YouTube Shorts, Instagram Reels, TikTok and Facebook, with the title, caption and length adjusted for each. One day of filming fills your calendar on four platforms.
When a Short takes off, our PPC team can run it as a YouTube ad through Demand Gen, aimed at people who look like your customers and at past website visitors, from the same monthly plan.
Views, subscribers and engagement for your channel every month, next to your other platforms, with your top Shorts and what we will change next, plus the website visits, calls and form leads your social media sends.
The clips you already make, watched by more people.
We turn your Reels, TikToks and job-site footage into YouTube Shorts with searchable titles, posted on a schedule you approve. No extra filming, one more place to be found.
The FAF Coalition · Arts nonprofit+806%video views across its social channels, latest 3 months vs 3 before we started+786% link clicks from its social posts, same periodRead the case study
You’ll always know what every Short does for your business.
Know which videos earn views, subscribers and profile visits on YouTube and your other networks, what is publishing next and what competitors post, in plain language and updated every day.
Audience GrowthSubscriber and follower growth across every network, and where views and engagement came from.
Social Media ReportImpressions, engagement, video views and new followers, with your top posts of the month.
Social Media DeliverablesEvery Short and post we create for you to review and approve, month by month.
Competitor LibraryWhat competitors in your industry are posting, searchable by platform and date.
Social Media CalendarWhat is publishing and when, across every network, in one calendar.
Profile BreakdownAudience, posts, views and engagement for each profile, against last month.
YouTube Shorts management questions
YouTube Shorts are included in our social media packages rather than priced on their own. Packages start at $1,700 a month for 8 posts, $250 of boosted posts and 2 hours of engagement, and YouTube can be one of up to four platforms in your plan, so the videos we make for TikTok and Reels go to your channel too, titled for YouTube search. Larger packages are $2,750 for 16 posts and $4,000 for 24 posts, and setup is free. YouTube ads are included in our Google Ads management, a separate PPC service starting at $750 a month for the first ad platform, plus your ad budget.
Channel optimization or clean-up, a monthly content calendar you approve, Shorts edited from your footage and from the Reels and TikToks we plan, titles, descriptions and hashtags written for search, publishing on a steady schedule, and a monthly report. YouTube ads for your best Shorts can run alongside through our PPC team.
No. If you don't have one, we send a step-by-step guide to create it in your business's name, so you own the channel. We then need access to connect it to our publishing tools, the same way as your other profiles, and we optimize the profile during onboarding.
Yes, the footage comes from you, but you rarely need to film anything extra for YouTube. Most Shorts are the same clips you already send us for TikTok and Reels: jobs, products, events, staff and customers, and phone footage is fine. We edit, caption and title them for YouTube, and when footage is thin, we build short videos from your photos and brand graphics, as we do for a roofing contractor that posts to YouTube every week.
Usually the same clip, yes. All three use vertical video, so the videos we make for TikTok and Instagram Reels can go to YouTube Shorts too. We adjust the title, description and cover for YouTube, where people search with words, and we only post video there: static graphics stay on your other platforms.
Our social team focuses on Shorts. If you already have longer videos, we can cut them into Shorts and point each one back to the full video on your channel. We don't shoot video, but if you need longer videos edited from footage you supply, our video production team can help.
Slower than on TikTok or Instagram, in most cases. Subscribers are harder to win on YouTube, and many of our clients started their channel from zero. We post steadily, learn from which Shorts get watched, and judge YouTube on views, profile visits, clicks and leads, not on subscriber counts alone.
YouTube works like a search engine of its own, and Google shows short videos, Shorts included, in many search results. Shorts with clear, keyword-led titles and descriptions can be found there for months. They don't change your website's own rankings directly, but they can bring people to your channel and site who would not have found you otherwise.
Yes. Your plan covers the platforms that suit your business, and many clients swap a quieter platform, such as X, for YouTube Shorts. If it doesn't earn its place after a couple of months, we can switch back.
We build channels to win customers, not ad revenue. YouTube only shares ad revenue once a channel joins its Partner Program, which for Shorts means 1,000 subscribers and 10 million Shorts views in 90 days, so for most businesses the value of Shorts is the customers they bring in.
Yes. Our PPC team runs YouTube ads, including Demand Gen and Shorts ads, and can promote the Shorts that already perform. See YouTube Ads Management.
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G2
“She and her team manage our company's social media accounts and consistently bring great ideas and creative designs to the table.”
Ashley Noville, Innovative Roofing
“My website drives in thousands of views every month and my social media presence has grown 400% month over month.”
Robert Cattani, Clean Cans NY
“She has drastically improved our company's social media marketing.”
“The content and captions are always very well done.”
Jacquelyn R., JK Dressage
“They kept analysis of which post did better and posted during prime hours.”
“We are very happy to have her as our social media contact!”
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, 0:24The FAF Coalition · Arts nonprofit +806% video views across its social channels, latest 3 months vs 3 before we started +786% link clicks from its social posts, same period Read the case study
, 0:11Innovative Roofing · Roofing contractor +215% content views across its social channels 120+ Shorts approved for its YouTube channel Read the case study
+11,541%more profile visits
Electronics · Filamatrix
+9,422% link clicks+52,037% content interactions
57xcontent reach
Dermatology · Spring Street Dermatology
+90% website visits from social media, last 12 months vs prior 1240x content interactions
54xcontent reach
Flooring · Floor Zone
46x profile visits
+982%more profile followers
Outdoor Recreation · Wrench Science
+58% profile visits+24% link clicks
+806%more video views, latest 3 months vs 3 before we started
Nonprofits & Associations · The FAF Coalition
+786% link clicks, latest 3 months vs 3 before we started+339% content interactions, latest 3 months vs 3 before we started
+215%more content views
Roofers · Innovative Roofing
+125% content interactions+17% followers
