X management

X (Twitter) management that keeps followers up to date.

Timely posts, replies and mentions handled by our own social team, so your brand stays in the conversation on X without taking your day. We have planned more than 400 X posts for clients.

  • Samantha Baloun
  • Eddie Varghese
  • Maria Joseph
  • Alexandra Francis

X experts who keep you in the conversation.

X moves fast, and a brand that posts once a week and never replies is easy to scroll past. Our X management plans timely posts around your news, offers, events and industry, adds video and GIFs where they earn more attention, and schedules everything ahead in a calendar you approve. We monitor mentions and replies so questions and complaints get a quick, on-brand answer, join the conversations your customers follow, and reuse your best content across your other social profiles. Every month your Client Hub shows impressions, engagement, follower growth and link clicks next to the website visits and leads your social media sends.

One team runs your X account, and answers for the reach.

From the first post in your calendar to the reply that wins a customer, one social manager plans, posts and reports on it.

Posts & threads

Short, timely posts and threads about your news, offers, events and expertise, written in your brand voice and approved by you. Consistent, useful posts keep followers coming back and give new people a reason to follow.

Brands choose SmartSites for social media

You’ll always know what every post actually does for you.

Know which posts earn reach, engagement and followers on X and your other networks, what is publishing next and what competitors post, in plain language and updated every day.

  • Client Hub Social Media report: impressions, engagements, video views, new followers, engagement rate and link clicks vs the prior month, with the top performing posts
    Social Media ReportImpressions, engagement, video views and new followers, with your top posts of the month.
  • Client Hub Social Media Planner: posts per month, platforms, posts awaiting review and approved posts, with each creative ready to approve or send back for edits
    Social Media DeliverablesEvery post we create for you to review and approve, month by month.
  • Client Hub Competitor Social Library: recent posts from competitors, filterable by competitor set, time range and platform, with each post's engagement
    Competitor LibraryWhat competitors in your industry are posting, searchable by platform and date.
  • Client Hub Social Media report: audience growth chart across TikTok, Facebook, Instagram and YouTube, with impressions, engagements and video views split by network
    Audience GrowthFollower growth across every network, and where impressions and engagement came from.
  • Client Hub Social Media Calendar: a month view of scheduled and published posts by day, time and network
    Social Media CalendarWhat is publishing and when, across every network, in one calendar.
  • Client Hub Social Media report, Profiles view: reach and publishing, audience and engagement totals, and a per-profile breakdown against the prior month
    Profile BreakdownAudience, posts, impressions and engagement for each profile, against last month.

X management questions

X management is part of our social media packages, which start at $1,700 a month for 8 posts, $250 of boosted posts and 2 hours of engagement. A package covers up to four platforms, so X can run alongside Facebook, Instagram or LinkedIn for the same fee, with each post written for X. Because X rewards a faster rhythm than most platforms, brands that want to post on X more often can move up to 16 or 24 posts, or ask for a custom package. Setup is free. See what each social media package includes.

Profile optimization, a monthly calendar of posts and threads written for X, short video clips and GIFs, replies to mentions and messages, with results in your Client Hub and a written report every month. We cut the footage you send into X-ready clips and reuse them across your other platforms. Promoted posts and X Ads can run alongside through our PPC team.

X works best for brands with news, events, expertise or an engaged community: B2B and technology, media, local businesses with a loyal following and brands whose customers ask questions in public. If your customers are not on X, we will tell you and focus on the platforms they use.

More often than on most platforms, because the feed moves fast and a brand that posts once a week is easy to scroll past. We agree the rhythm in your strategy, plan timely posts around your news, offers and events a month ahead, and schedule them for the times your audience is online. You approve the calendar before anything goes out.

Quickly, because on X most customer questions and complaints happen in public, and a fast, on-brand reply is often the difference between a complaint and a customer. We monitor mentions, replies and messages, answer what we can, and flag anything that needs your answer. We also join the conversations your customers follow, so your brand is part of them, not just mentioned in them. Engagement time is included in every package.

Yes. Our PPC team runs X Ads and promoted posts from the same plan as your organic content, targeting people by interest, keyword and follower look-alikes, with the ad budget you set. PPC management is a separate monthly fee, quoted in your proposal. See X Ads management.