G2Social media strategy
Social media strategy built around your customers.
Research into your audience and competitors, the right platforms, a brand voice and a posting plan, with goals we report on every month. Every account we manage starts here, and it keeps changing as the results come in.
A social media strategy that grows your following and your leads.
-
“They strategically timed our posts to maximize reach and engagement, ensuring our content reached the right audience at the right time.”
Chandler Isaksen, Manahawkin Kia
-
“Their insights and strategies have been key to helping us connect with prospects and convert them into clients.”
Carrie Bergman, Rush Tax Resolution
-
“SmartSites managed our posting across four platforms Facebook, Instagram, X, and TikTok. They kept analysis of which post did better and posted during prime hours.”
Daquan Blackwood, Featrrr
-
“My website drives in thousands of views every month and my social media presence has grown 400% month over month.”
Robert Cattani, Clean Cans NY
-
“SmartSites has revolutionized our social media in just a few short months.”
Kristen Hanson, Simple Surrogacy
-
“Social media engagement is around 90 interactions per post.”
Mitch Hunt, Essential Electric Supply
-
“She and her team manage our company's social media accounts and consistently bring great ideas and creative designs to the table.”
Ashley Noville, Innovative Roofing
-
“He is pleasant to work with, is very responsive, and understands our brand and intention.”
Carmen V. S., Henningsen Injury Attorneys
-
“She has drastically improved our company's social media marketing.”
Spencer Ammen, Filamatrix
“When we started, we had little to no presence—now, thanks to her, we’re growing steadily with engaging, professional, and creative content.”
Karisma Mishra, Zero Waste Solutions
-
“From the first phone call through our continued work together on social media, they’ve exceeded my expectations.”
Ilan Fulop, Rockville Interiors
Social media strategists who plan for results.
Posting without a plan fills a feed, not a pipeline. Every social media strategy we build starts with your goals and your customers: who they are, which platforms they use, what your competitors post and what makes people in your market stop scrolling. From there we set the platforms worth your time, your brand voice and visual style, the content pillars and posting rhythm, and the goals we report on, from reach and followers to calls, bookings and sales. The plan becomes a monthly content calendar you approve, and every month we compare results against it in your Client Hub, keep what works and change what does not, so your strategy gets sharper the longer we work together.
Social media strategy for your business, wherever your customers scroll.
A roofer, a dermatology practice, an online store and a law firm need different platforms, different content and different goals. Each has its own playbook, already proven with clients like them.
Home Services Stay top of mind locally.
Social media for home service companies keeps your name in front of homeowners long before the pipe bursts or the roof leaks. Before-and-after projects, crew spotlights, seasonal tips and reviews build the local trust that turns followers into booked jobs. We plan posts around your service area and busy seasons, boost the best ones to nearby homeowners, and track the calls and quote requests your social media sends in your Client Hub.
Home Services
Healthcare Build patient trust.
Healthcare social media turns expertise into trust: treatment explainers, provider introductions, patient education and results people can relate to, written to stay within medical advertising rules and patient privacy. We handle the content calendar, reels and replies for practices, clinics and senior care, keep every claim compliant, and measure new patient inquiries alongside reach and followers.
HealthcareEcommerce & Retail Turn scrollers into shoppers.
Ecommerce social media puts your products where people shop by scrolling: Instagram and TikTok reels, product launches, user-generated content and Pinterest pins that send traffic straight to your store. We build content around your best sellers and promotions, boost what converts, and follow followers, link clicks and sales from social in your Client Hub.
Ecommerce & RetailLaw Firms Stay credible, get the call.
Social media for law firms keeps your practice credible and memorable: attorney insights, case wins, community involvement and plain-English answers to the questions clients ask before they call a lawyer. We keep every post professional and ethics-aware, grow reach on Facebook, Instagram and LinkedIn, and track the calls and consultations that follow.
Law FirmsEverything your strategy covers, from research to results.
Your strategy is not a slide deck. It is the plan every post, reply and boost follows, and the yardstick every monthly report is measured against.
Audience & competitor research
Who your customers are, what they care about and where they spend their time, plus what your competitors post and what earns them engagement. You can see the competitor library yourself in your Client Hub, searchable by platform and date.
Platform plan
The platforms worth your time and budget, and the role each one plays: Facebook and Instagram for community and local reach, TikTok and Reels for discovery, LinkedIn for B2B trust, Pinterest for people planning a purchase.
Brand voice & visuals
A tone of voice, visual style and content pillars that make your posts recognizable at a glance, applied to every graphic, reel and caption we create, like this roofing post for Equinox Roofing.
Content calendar
The strategy becomes a monthly calendar of posts, reels and stories, planned around your seasons and offers, and approved by you before anything goes live.
Goals & reporting
Clear goals from day one, from reach and followers to link clicks, calls and bookings, reported every month in your Client Hub with what we will change next.
Paid social plan
Boosted posts behind the content that already performs, and full Meta Ads campaigns from our PPC team when you need leads or sales, so organic and paid follow one strategy.
Strategies that grow reach, interactions and followers.
-
441xcontent reach
Allergy & ENT · North Texas Allergy & Asthma Associates
+239% link clicks61x profile visits
-
315xInstagram reach
Cosmetic · The Tulip Project
270x Facebook reach
-
191xcontent interactions
Bankruptcy Law · Rush Tax Resolution
32x content reach22x content reach
-
184xInstagram interactions
Specialty Education · JK Dressage
112x Instagram views19x Instagram reach
-
+12,076%more profile visits
Remodeling · Honey Do Men
+3,292% link clicks+3,324% content interactions
-
118xlink clicks
Auto Repair · HQ Custom Design
+1292% content interactions, summer vs prior summer+224% website visits from social media, summer vs prior summer
-
+11,541%more profile visits
Electronics · Filamatrix
+9,422% link clicks+52,037% content interactions
-
+6,718%more content reach
Senior Living · Gentle Shepherd Home Care
+153,789% content reach+6,649% content interactions
-
57xcontent reach
Dermatology · Spring Street Dermatology
+90% website visits from social media, last 12 months vs prior 1240x content interactions
-
54xcontent reach
Flooring · Floor Zone
46x profile visits
-
34xlink clicks
Motorcycle & Powersports · Ruffian Snowbikes
+995% website visits from social media, 12 months vs prior 12
-
29xcontent reach
Cybersecurity & IT · Fibernow
+168% website visits from social media, 3 months before we started vs first 3 months23x content interactions
-
23xInstagram reach
Personal Injury · Levinson Axelrod
+80% Facebook reach+681% Instagram interactions
-
+2,184%more link clicks, last 12 months vs prior 12
Addiction Treatment & Rehab · Council on Compulsive Gambling of NJ
+428% content interactions, last 12 months vs prior 12+26% website visits from social media, 3 months before we started vs first 3 months
-
+2,075%more content interactions, last 12 months vs prior 12
Personal Injury · Henningsen Injury Attorneys
+812% link clicks, last 12 months vs prior 12+27% website visits from social media, last 12 months vs prior 12
-
+2,067%more profile visits
Gifts & Personalization · NiCabanos
+61,652% content reach+549% link clicks
Brands choose SmartSites for social media strategy
See your strategy working, month by month.
Know what every post earns in reach, engagement and followers, what is publishing next and what your competitors are posting, in plain language and updated every day.
Social Media ReportImpressions, engagement, video views and new followers, with your top posts of the month. Social Media DeliverablesEvery post we create for you to review and approve, month by month. Competitor LibraryWhat competitors in your industry are posting, searchable by platform and date. 
Audience GrowthFollower growth across every network, and where impressions and engagement came from. 
Social Media CalendarWhat is publishing and when, across every network, in one calendar. 
Profile BreakdownAudience, posts, impressions and engagement for each profile, against last month.
Social media strategy questions
Your strategy is built into every social media management package, which starts at $1,700 a month for 8 posts, $250 of boosted posts and 2 hours of engagement. Larger packages are $2,750 for 16 posts and $4,000 for 24 posts, with more boosting and engagement time, and custom packages are available. Setup is free, and the research, platform plan and goals are part of it, so the strategy is in place before your first content calendar. See what each social media package includes.
Your goals, audience and competitor research, the platforms worth your time, your brand voice and visual style, content pillars, a posting rhythm, a paid social plan and the numbers we will report on. It becomes the monthly content calendar you approve.
Yes. Every social media management plan starts with a strategy and keeps it updated; there is no separate fee to keep it current.
The first version is ready in the first weeks of working together, from a kickoff call and our research, and your first content calendar follows it. We revisit it as the results come in.
Posting regularly keeps a feed alive; a strategy decides what to post, where and why, and how to tell if it is working. Many accounts we take over post often but without clear goals, and the plan is what turns activity into results.
The ones your customers use. We look at your audience, industry and competitors and usually recommend two or three platforms done well over six done thinly: Facebook and Instagram for most local businesses, TikTok for brands that can show what they do, LinkedIn for B2B, Pinterest for people planning a purchase.
Against the goals we set together. Every month you see reach, engagement, followers and link clicks per platform, plus the website visits, calls and form leads your social media sends, with what we will change next.
