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G2LinkedIn management
LinkedIn page management that earns B2B trust.
Company page content, thought leadership posts and engagement planned by our own social team, so buyers, partners and future hires see a company worth talking to. We have planned more than 1,000 LinkedIn posts for clients.
LinkedIn experts who speak to decision makers.
LinkedIn is where buyers, partners and future hires check whether your company is credible before they reply to an email or take a call. Our LinkedIn management builds a company page that is easy to find in LinkedIn and Google search, then keeps it active with industry insights, project spotlights, company news and thought leadership from your team, planned a month ahead and approved by you. We join the conversations that matter in your field, reply to comments and messages, and grow a following of the people who make buying decisions. Paid LinkedIn campaigns can run alongside through our PPC team, and every month your Client Hub shows reach, engagement and follower growth next to the website visits and leads your LinkedIn sends.
One team runs your LinkedIn, and answers for the reach.
From your company page to the conversations it starts, one social manager plans, posts and reports on it.
Company page
A complete, searchable company page: headline, About section, services, banner and contact details written around the terms your buyers search for, so the page is easier to find on LinkedIn and Google and tells a visitor in seconds what you do and who you do it for.
Thought leadership posts
Industry insights, project spotlights, company news and expert takes from your leadership, designed and written for LinkedIn and approved by you. Consistent, useful posts keep you in front of decision makers between sales conversations.
Engagement & community
Replies to comments and messages, and time spent in the conversations and groups your buyers follow. On LinkedIn, the brands that join the conversation are the ones that get remembered when a project comes up.
LinkedIn Ads
When you need reach beyond your followers, our PPC team targets LinkedIn Ads by job title, company, industry and seniority, promoting your best posts and lead forms to the exact accounts you want to win, from the same plan as your organic content.
Monthly reporting
Impressions, engagement, follower growth and link clicks for your LinkedIn page every month, with your top posts and what we will change next, next to the website visits and leads LinkedIn sends in your Client Hub.
LinkedIn that grows your following and your pipeline.
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441xcontent reach
Allergy & ENT · North Texas Allergy & Asthma Associates
+239% link clicks61x profile visits
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191xcontent interactions
Bankruptcy Law · Rush Tax Resolution
32x content reach22x content reach
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29xcontent reach
Cybersecurity & IT · Fibernow
+168% website visits from social media, 3 months before we started vs first 3 months23x content interactions
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+2,075%more content interactions, last 12 months vs prior 12
Personal Injury · Henningsen Injury Attorneys
+812% link clicks, last 12 months vs prior 12+27% website visits from social media, last 12 months vs prior 12
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+1,794%more content interactions
Landscapers · Saylee Greer
+190% content reach+163% content views
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+1,676%more link clicks
Medical Products · Ammon Labs
+78,325% content reach+586% content interactions
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+1,226%more content interactions, last 12 months vs prior 12
Senior Living · The Camellia at Gulf Breeze
+290% website visits from social media, last 12 months vs prior 12+101% followers
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+697%more content views, last 12 months vs prior 12
HVAC · Package Unit Pros
+302% content interactions, last 12 months vs prior 12+352% link clicks, last 12 months vs prior 12
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+429%more content reach, last 12 months vs prior 12
Pest Control · Best Pest Wildlife
+380% website visits from social media, last 12 months vs prior 12+338% content views, last 12 months vs prior 12
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+355%more content interactions
Roofers · Equinox Roofing
+113% content reach
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+342%more content interactions
Construction · Harris Miniature Golf Courses
+31% content reach
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+302%more profile visits
Electronics · The Haymaker
+194% website visits from social media, 3 months before we started vs first 3 months+195% link clicks
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+66%more profile visits
Home and Garden · SafeDecision
+20% content reach
Companies choose SmartSites for social media
You’ll always know what LinkedIn does for your pipeline.
Know which posts reach and engage decision makers, how your following grows, what is publishing next and what competitors post, in plain language and updated every day.
Social Media ReportImpressions, engagement, video views and new followers, with your top posts of the month. 
Social Media DeliverablesEvery post we create for you to review and approve, month by month. 
Competitor LibraryWhat competitors in your industry are posting, searchable by platform and date. 
Audience GrowthFollower growth across every network, and where impressions and engagement came from. 
Social Media CalendarWhat is publishing and when, across every network, in one calendar. Profile BreakdownAudience, posts, impressions and engagement for each profile, against last month.
LinkedIn management questions
LinkedIn management is part of our social media packages, which start at $1,700 a month for 8 posts, $250 of boosted posts and 2 hours of engagement. A package covers up to four platforms, so LinkedIn can run alongside your other profiles for the same fee, with each post written for LinkedIn. Larger packages are $2,750 for 16 posts and $4,000 for 24 posts, and setup is free. LinkedIn Ads are a separate PPC service, starting at $750 a month for the first ad platform, plus your ad budget.
Company page setup and optimization, a monthly calendar of posts designed and written for LinkedIn, replies to comments and messages, time spent in the conversations and groups your buyers follow, with results in your Client Hub and a written report every month. We also suggest posts your leaders can reshare from their own profiles, so your message reaches their networks too. LinkedIn Ads can run alongside through our PPC team.
LinkedIn suits businesses that sell to other businesses or to professionals, and any company that hires: B2B services, technology, manufacturing and distribution, healthcare providers, law and financial firms, and home service companies with commercial clients. If your buyers are not on LinkedIn, we will say so and focus on the platforms they use.
We post from your LinkedIn company page, and your founders and leaders reshare from their own profiles. We don't post to personal profiles, but reshares from leaders usually carry your message further than the company page alone, because people follow people. We plan the company calendar a month ahead, you approve every post, and we suggest which posts each leader should share and when.
Usually a few strong posts a week rather than daily filler, because on LinkedIn useful and consistent beats frequent. LinkedIn needs a slower rhythm than fast feeds like X or TikTok, so each post can carry more substance: industry insights, project spotlights, company news and expert takes from your team. We agree the rhythm in your strategy and plan it a month ahead.
Yes, a complete company page can be found in LinkedIn search and on Google. We write your headline, About section, services and contact details around the terms your buyers search for, so a visitor can tell in seconds what you do and who you do it for. Keeping the page active with regular posts shows buyers, partners and future hires that the company is current and credible.
Management builds your page and audience with organic posts and engagement for a monthly fee. LinkedIn Ads are paid campaigns targeted by job title, company, industry and seniority, run by our PPC team with your ad budget, and they can promote your best posts and lead forms to the accounts you want to win. Many B2B clients use both from the same plan. See LinkedIn Ads management.
