Web design & development

Custom website design built to turn visitors into customers.

WordPress, Shopify, Magento and custom sites, designed and built by our own in-house team. Fast on every device, planned around search from day one, and 100% yours when we launch.

4.9 average from 220+ reviews that mention the sites we built

A web design agency that builds sites that sell.

  • Sherry Arora
  • Vaskar Nepal
  • Sergey Nechaev
  • Kristin Goins
  • Shana Brophy
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen
  • Stephanie Cook
  • Irina Enache
  • John Toth
  • Luna Silva
  • Tony Vodicka
  • Brandy Hastings
  • Devin Riley
  • Bailey McClure
  • Ryan Whaley
  • Tiffany Reyes
  • Laura Noble
  • Anastasiia Leffingwell
  • Christen Bevis
  • Jadeverett Mayhorn
  • Tori Biagi
  • Diane Ynojosa
  • Jared Bell
  • Kayla Kearse
  • Javier Perdomo
  • Axelle Andrew
  • Garrett Smith
  • James Holmes
  • Charlie Myhran
  • Emily Noble
  • Mimi McGee
  • Deann Burris
  • Eric Nairac

A website built to sell, not just to look good.

Your website is where customers decide whether to call, book or buy, so every page we design has one job: turning visitors into customers. Our in-house web designers and developers build custom, mobile-first websites and ecommerce stores on WordPress, Shopify, WooCommerce, Magento and BigCommerce, planned around the calls, quote requests and online sales your business runs on. Every site launches SEO-ready, with fast load times, mobile layouts, conversion tracking and on-page optimization built in rather than bolted on, and every redesign keeps your rankings with a page-by-page redirect plan. Because the same agency runs SEO, PPC and email marketing, your new site is ready for the traffic those channels send it on day one. After launch, managed hosting and WordPress maintenance keep it fast, secure and up to date, and your Client Hub shows the traffic, leads and sales your website brings in.

Web design for your business, built around how you sell.

Stores, contractors, practices and firms each win customers differently, so we plan every site around its own buyers.

Ecommerce web design Sell more online.

An online store has to sell on its own, day and night: fast product pages, clear photos and prices, easy navigation through a large catalog and a checkout that never makes shoppers hesitate. We design and build ecommerce websites on Shopify, WooCommerce, Magento and BigCommerce, sized to your catalog, your margins and the way your customers buy. Payments, shipping rates, product feeds and inventory are connected before launch, and every order and dollar of revenue is tracked from day one, so you can see exactly what the new store sells.

Ecommerce web design

Launch, run and grow it with the same team.

Custom features, online stores, hosting, upkeep and brand design, handled by the people who built your site, so nothing falls between vendors.

Build

Run

Brand

Custom Web Development

When a theme or plugin can’t do what your business needs, our developers build it: customer portals, quote calculators, booking and ordering tools, and integrations with your CRM, ERP, payment or shipping systems. Every custom feature is planned with you, coded and tested in-house, and built to stay fast and secure as your business grows.

Built on the platform that fits your business.

We design and build on the most popular platforms, so we can recommend the CMS that suits your project instead of forcing it onto one.

Websites planned around how customers buy.

Companies choose SmartSites for web design

You’ll know everything your website brings in.

Know what your website earns: the visits, calls, forms and sales it produces, plus a crawl of every page that flags problems before your visitors find them, in plain language.

  • Client Hub Website Performance report: GA4 conversions, conversion rate, engagement, sessions and users
    Website PerformanceConversions, conversion rate and traffic from GA4, explained in plain English.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message your site brings in, in one de-duplicated list.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Site Crawl report: indexable pages, errors, warnings and notices, with issues such as broken pages, heavy images, long titles and slow server responses
    Site CrawlBroken pages, heavy images, slow responses and SEO issues, caught before visitors notice.
  • Client Hub Google Search Console report: search conversions, impressions, average position, click-through rate and clicks
    Google Search ConsoleHow often you appear in Google, where you rank, and the clicks and conversions it brings.

Web design questions

It depends on the type of site. A simple site can launch in as little as 4 to 6 weeks, while a more custom ecommerce site can take 4 to 6 months. The project moves in phases: planning and the website plan, design with your revisions, development and content build, then testing and launch. Your response time and the number of revision rounds ultimately decide the overall timeline, so quick feedback keeps the launch date close. We give you a timeline for your project when we scope it.

The website itself is a one-time project fee, so there is no monthly rent. We can also host and maintain your site after launch, and every site we host includes three months of hosting and maintenance free. Shopify, BigCommerce, HubSpot and other hosted platforms handle their own hosting, so the free months don't apply to them. After that, ongoing maintenance is an additional monthly cost if you'd like to keep it, and most clients do, so the site stays updated and secure without them having to think about it. Or you can move the site to your own host.

We start with a website plan that lists every page, its layout and its purpose, and you approve it before design begins. Then we design your homepage first and share it with you so you can comment directly on the design. Once the homepage is right, we design the rest of the pages in the same style. You get unlimited design revisions before launch, and nothing moves into development until you have approved the designs. Revisions are also where most projects slow down, so the fewer rounds it takes to agree a design, the sooner your site launches.

Your page count is agreed when you sign, and the website plan then confirms exactly which pages are built. We look at your services, your locations and what your competitors rank for, then recommend the pages your site needs, including separate pages for services that people search for separately. Pages that share a layout, such as individual service or location pages, are built from one approved design, so a larger site does not mean designing every page from scratch. Many clients launch with a focused set of core pages and add service, location and blog pages over time through SEO. If you also have SEO with us, your web and SEO project managers decide together on the website plan review call which pages are needed for launch and which are better saved for SEO over time.

We can write your pages for an additional fee, or polish copy you provide, and in the website plan we agree which pages we write and what we need from you. Our writers use AI to research and draft faster, and every draft is then reviewed and edited by a human editor. Each page is researched against live Google results and trusted sources, checked for plagiarism, with every number traced to a source, and nothing goes live until your team signs off.

At the start we need you at our kickoff meetings and a completed questionnaire about your business, your customers and the sites you like. During the project we need your feedback and approvals on the website plan and designs, plus any content and photos you are providing. Before launch we need access to your domain and current hosting, and to Google Analytics, Search Console and Tag Manager if you have them, which you can share with us through a secure link. We also ask for a business email address, so your website forms send leads to the right inbox.

You don't have to move to get help. We can work on an existing Wix or Squarespace site with SEO, fixes and updates, but we don't build new sites on either. When your site needs to bring in more leads or sales, we can rebuild it on WordPress, or Shopify for a store. Builder platforms, including the newer AI site builders, often limit the page structure, metadata and technical SEO you can control, and they make it hard to add custom features later. When you move, we carry over the content you want to keep and redirect the old pages, so the traffic you have already earned follows you to the new site.

Yes. We design and build ecommerce sites on Shopify, WooCommerce, Magento and BigCommerce, and recommend the platform that fits your catalog, your integrations and your budget. Shopify is usually the faster and more cost-effective build for most stores, while larger catalogs with complex categories may suit Magento or WooCommerce better. Payments, shipping rates, product feeds and inventory are connected before launch, and every order and dollar of revenue is tracked from day one.

Yes to both. If you have brand guidelines, we design the site around your colors, fonts and logo. If you need a new or refreshed logo, our design team offers logo design as a separate service with its own price, with rounds of options and revisions until you are happy, and we hand over the final files in every format you need for print and web.

No. Stock photos are included, so your site will not wait on a photo shoot. Real photos of your team, your work and your location build the most trust, so we use yours wherever you have them and tell you which images each page needs, and we can swap in new photos as they arrive.

Yes. All of the work is done in a private development space, never on your live site. You review and comment on the designs, and once the pages are coded you can click through the development site on your own devices. Before launch we do a final walk-through together, test the site across devices and make any last changes, so there are no surprises on launch day.

Yes. We build on platforms like WordPress that are made for business owners to manage, and we set up page layouts so your team can update text, images and new pages without breaking the design. You get full admin access, and at launch we show you how to edit and maintain the site. If you would rather not touch it, we can make updates for you.

At launch we walk you through the site and show you how to edit it, and we hand over backups for your records. For updates you would rather not do yourself, you can keep our maintenance plan for technical upkeep, ask us for changes as they come up, or add ongoing SEO, which adds new pages and content to the site every month.

Yes. We connect website forms and features to the tools you already run, such as your CRM, booking or scheduling system, field-service software, ERP, payment or shipping systems, so leads and orders flow straight to where your team works. We are certified Zapier experts and work directly with APIs when a deeper integration is needed. We plan each integration with you in the website plan so it is scoped and priced before we start.

Because a website that has to bring in customers works better when it is planned around your business. Many web design firms buy a template, add your logo and call it a design. A custom site is built around your services, your buyers and the one action you want them to take, so it shows off your strengths, builds trust and makes it easy to call, book or buy. If you only need a simple page to point people to, we can build that too.

Websites start at $5,000, and the final price depends on the number of pages, the features and the platform. We review your goals and requirements first, then quote one flat fee for the agreed scope, so there are no surprises (only complex functionality that is not yet defined is priced separately). The fee can be split into 2 to 4 payments. Contact us for a price on your project.

That is what we design it for. Every page is planned around the calls, quote requests, bookings or orders your business needs, with clear calls to action, fast pages and mobile layouts, and conversion tracking is live from launch so you can see what the site brings in. We have 247 published web design case studies with the clients’ own numbers. Browse them.

Most service businesses do best on WordPress. Online stores usually run on Shopify, WooCommerce, BigCommerce or Magento, and HubSpot CMS fits if you already run HubSpot. We recommend the one that fits your business, your team and your budget, and build custom features when no platform covers them.

Not when it is done right. Every project starts with keyword and competitor research, the new site is built with on-page SEO, fast pages and mobile layouts, and every old page redirects to its new equivalent, so you keep the rankings and traffic you have earned. Ongoing SEO is available if you want to grow them further.

Yes. You own 100% of what we build for you: the design, the code and the content, and your domain stays in your name. We never rent you your own website.

Yes. Our managed hosting is optimized for WordPress and Magento sites, and our WordPress maintenance plans cover core and plugin updates, security and uptime monitoring, a full off-site backup every two weeks and a weekly manual check. You do not have to host with us: if you prefer your own host, we launch your site there.

Very likely. We have 247 published web design case studies across home services, medical, legal, B2B, industrial, automotive, retail and more. Browse them by industry, or request a free proposal and we will show you the work closest to yours.