Technical SEO audit
Technical SEO audits that turn into rankings.
We crawl every page, check what Google has and hasn’t indexed, find what slows your site down and holds rankings back, then fix it in priority order and show the traffic that follows in your own live Client Hub.
A technical SEO agency that fixes what holds you back.
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“We haven't been with SmartSites long but already we've seen improvement with the traffic to our website with all the SEO fixes they've done; they fixed issues we didn't even know were there.”
Dana Poppell, ProCalcs
“I hired SmartSites to help with technical issues I was experiencing with my ecommerce site, and to run an SEO campaign. While it has only been a couple of months, my sales have already significantly improved.”
Jodi Fisher, Go Guarded
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“SmartSites has already delivered significant improvements in our website’s speed, accessibility, and SEO rankings, and we couldn’t be happier with the results.”
Mackenzie Barber, Merge
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“They have truly carried me and my company's website/on-line presence/SEO into a new era with so much expertise and care.”
Brandy Flower, HIT + RUN
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“Whether it's technical SEO improvements, content strategy, or analytics reporting, she handles everything with professionalism and care.”
Paul Wheatley, Brampton Technology
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“Our site involved a lot of coordination across content, technical work, strategy, and execution, and the SmartSites team has handled it all smoothly.”
Joseph Passalacqua, Maid Sailors
“We had to begin with a full website audit, then migrate the website to a new theme altogether.”
Brandi Horton, Tipsy Cocktail Supply Co.
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“They've gone above and beyond to research and answer some of my questions and help us figure out how best to address technical issues we've faced.”
Hannah Wright, Community Training Connection
An audit is only as good as the fixes that follow.
Most technical SEO audits end as a spreadsheet nobody acts on. Ours end with the fixes made. Our in-house SEO team crawls every page the way Google does, checks which pages are indexed and which Google quietly left out, measures speed and Core Web Vitals on the templates that matter, and reviews titles, headings, structured data, internal links and redirects across the whole site. Every issue is ranked by the traffic and revenue it puts at risk, so the first fixes are the ones that move rankings, not the easiest ones to tick off. Then we fix them, on WordPress, Shopify, Magento and custom sites, or write clear tickets for your developers, and re-crawl to confirm each one is gone. Your Client Hub keeps crawling the site and shows the rankings, organic traffic and leads that follow, so the audit keeps paying off long after the first report.
Technical SEO for your business, whatever your site runs on.
Stores, service businesses, practices, law firms, manufacturers and dealers all break in different places. Each already has sites we have audited, fixed and grown.
Online stores Make every product findable.
Stores lose rankings to duplicate variants, faceted URLs, thin category pages and products Google never indexes. A technical audit finds where the catalog leaks crawl budget and which templates hold whole sections back. We fix canonicals, filters and pagination in the templates, clean up metadata and headings across categories and products, and track organic revenue and orders in your Client Hub.
Ecommerce SEOHome services Show up when the job is urgent.
Plumbers, roofers, HVAC and cleaning companies win on fast, crawlable service and location pages. Slow mobile pages, broken forms and duplicate city pages cost calls every day. We speed up the pages people land on from their phones, fix indexing and duplicate location pages, add the structured data Google uses for local results, and track calls and form leads in your Client Hub.
Home Services Marketing
Medical & healthcare Earn trust before the first visit.
Practices and clinics need service and condition pages Google can crawl and trust, on sites that are fast and accessible. Technical problems quietly keep good content from ranking. We fix crawl and indexing issues, speed and mobile layout problems, add medical structured data where it fits, and track appointment requests and calls in your Client Hub.
Healthcare MarketingLaw firms Rank the practice areas that pay.
Law firm sites grow into hundreds of practice, location and blog pages that compete with each other. An audit shows which pages Google ignores and what keeps the valuable ones from ranking. We untangle duplicate and competing pages, fix indexing and internal links toward the practice areas you want, and track consultations and calls in your Client Hub.
Law Firm Marketing
Manufacturers & B2B Get found by spec and application.
Industrial and B2B sites carry deep catalogs, PDFs and spec pages that search engines struggle to crawl. Buyers searching by part and application never find them. We restructure category and product templates, fix crawl and indexing gaps, clean up metadata at scale and track RFQs and calls in your Client Hub.
Manufacturing Marketing
Automotive Keep inventory and model pages ranking.
Dealer and parts sites churn thousands of inventory and product pages. Crawl errors, indexing gaps and slow templates keep model and part searches from finding them. We fix what inventory and catalog feeds break, tighten title and heading structure on model and part pages, and track leads, calls and sales in your Client Hub.
Automotive Marketing
Everything a technical SEO audit covers, fixed, not just flagged.
The checks behind our technical SEO audits and fixes for 1,100+ sites in the last three years, with schema added for 150+ and redirect maps for 300+: crawling, indexing, speed, on-page structure, structured data and links, fixed in the order that moves rankings first.
Crawl & indexing
If Google can’t crawl a page, it can’t rank it. We crawl every URL the way Google does, check your sitemaps and Search Console coverage, and find the broken links, redirect chains, blocked resources, duplicate and orphaned pages that keep your best content out of the index. Then we fix them and re-crawl to confirm.
Speed & Core Web Vitals
Slow pages lose visitors before they load and lose ground in Google’s page experience signals. We measure load time and Core Web Vitals on the templates that carry your traffic, then fix the heavy images, scripts, fonts and hosting issues behind them, so pages feel instant on a phone.
On-page structure
Titles, meta descriptions, headings and internal links tell Google what each page is about and which pages matter most. We fix missing, duplicate and competing tags across every template, rebuild heading hierarchy and point internal links at the pages you want to rank.
Structured data & AI search
Structured data helps Google show rich results and helps AI assistants understand exactly what you offer. We add and validate schema for your business, services, products, reviews and FAQs, so your pages are ready for rich results, AI Overviews and ChatGPT answers.
Backlink health check
Every audit checks your backlinks four ways: links other sites removed, links still pointing at pages that no longer exist, links that could hurt you, and dead ends on your own pages. We reclaim what you have earned, redirect what’s broken and flag risky links, and the check refreshes monthly on every SEO account.
Technical fixes that show up in traffic and leads.
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+4,424%more organic conversions
Fashion · The Light Walk Shoes
+869% site traffic+2960% conversions
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+947%more organic conversions
Auto Parts · R & Y A/C Compressors
+299% site traffic+601% conversions
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+3,975%more organic conversions
Car Dealership · Volvo Cars Westport
+171% site traffic+186% organic site traffic
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+88%more organic conversions
Medical Spa · Studio Esthetique
+187% site traffic+879% conversions
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+1,569%more organic conversions
Auto Repair · HQ Custom Design
+145% site traffic+1608% conversions
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+139%more organic site traffic
Immigration Law · The Shulman Law Group
+159% site traffic+38% conversions
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+447%more organic conversions
Distributors & Suppliers · Essential Electric Supply
+75% site traffic+473% conversions
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+688%more organic site traffic
Manufacturing · Sital Technology
+204% site traffic+1900% conversions
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+1,167%more organic conversions
Manufacturing · A&A Thermal Spray
+935% site traffic+1551% conversions
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+476%more organic conversions
Dentist · Dr Alex NYC
+168% site traffic+484% conversions
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+2,171%more organic site traffic
Electronics · Filamatrix
+52% site traffic+2326% conversions
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+4,220%more organic conversions
Car Dealership · Competition Mercedes Benz of Smithtown
+41% organic site traffic
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+3,644%more organic conversions
Auto Parts · Recon Recovery
+1254% site traffic+4457% conversions
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+1,143%more organic conversions
Online Education · Northstar Aviation References
+1485% site traffic+840% conversions
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+4,128%more organic site traffic
Pain Management · Pilonidal Treatment Center of New Jersey
+2598% conversions+25% revenue
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+342%more organic conversions
Chiropractor · Garden State Spinal Care
+69% site traffic+254% conversions
Companies choose SmartSites for technical SEO
Every fix, turned into traffic.
Every issue the crawl finds, the pages it affects and what we fixed, next to the rankings, traffic and leads that follow, from your own Google accounts.
Site CrawlBroken pages, redirects, slow responses and missing tags across the whole site, with what to fix first. 
Google Search ConsoleImpressions, clicks and positions for every page and search, with the conversions they bring. 
Website PerformanceConversions and traffic from GA4, with organic search next to every other channel. 
SEO ServicesWhat we did each month: pages written, hours invested and links earned. 
AI Search InsightsVisits from ChatGPT, Gemini and Perplexity, and how AI answers lead to customers. 
Leads OverviewEvery call, form and message in one list, with the source behind each lead.
Technical SEO audit questions, answered
Technical audits and the fixes that follow are part of every SEO plan, which starts at $2,600 a month: a minimum of 40 hours at $65 an hour, with free setup. Your hours can be used interchangeably between content, link building and web development, so a site with a lot to fix can put more of its early hours into technical work. How much is needed depends on the size and platform of your site and how much fixing it needs. After a free consultation we send a written proposal with the scope and the price, so you know the cost before any work starts.
A page-by-page check of everything that affects how search engines crawl, index and rank your site: crawl errors, indexing gaps, redirects, speed and Core Web Vitals, mobile layout, titles and headings, structured data, internal links and backlinks. The output is a prioritized list of fixes, and with us, the fixes themselves.
A ranked list of issues, each with the pages it affects, why it matters and what it puts at risk, plus a plan for fixing them. Our team then makes the fixes, or writes clear tickets for your developers, and re-crawls to confirm each one is resolved. Every issue and fix also shows in the Site Crawl report in your Client Hub.
Most sites get the first crawl and priority fixes in the first weeks of a campaign. Large sites with thousands of pages take longer to analyze, and the crawl keeps running afterwards so new issues are caught as the site changes. See Enterprise SEO for large sites.
We fix them. Our SEO team and developers work on WordPress, Shopify, Magento, BigCommerce and custom sites. If you have your own developers, we write the changes up for them and check the work afterwards.
Continuously. Sites change every week: new pages, plugins, products and redesigns all introduce new issues. On every SEO account the Site Crawl in your Client Hub keeps checking for new issues, and the backlink health check refreshes monthly with a full check every quarter.
Yes. AI assistants rely on pages they can crawl, understand and trust, the same foundation Google uses. Clean indexing, fast pages and structured data make your content easier to cite in AI Overviews and ChatGPT answers. See AI Search Optimization.
You can, and a free tool or ChatGPT is a fair first look: they flag common problems such as missing tags, broken links and slow pages. What they can't tell you is which issues actually cost you traffic and revenue, and they don't make the fixes. Our audit checks which pages Google has and hasn't indexed using your own Search Console data, ranks every issue by the traffic it puts at risk, then fixes it in your templates and re-crawls to confirm it's gone. That turns a list of warnings into work that gets done.
