PPC landing page design
Landing pages that turn ad clicks into customers.
Fast, focused pages built for the ad that sends people to them, tested to raise the share of visitors who call, book or buy, and tracked in your own live Client Hub.
Landing pages that convert more of your clicks.
“Created a stellar landing page! Increased conversions, phone calls and leads.”
Bill Gillespie, Promo Printing Group
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“He upped the ante on the sophistication of our advertising through Google Ads & Facebook and helped us create a first class landing page!”
Jeanne Henson, TeamFunded
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“I’ve started seeing more organic traffic to my website already, and the PPC campaign has an awesome conversion rate!”
Development Theory, LLC, Development Theory
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“We have already seen improvements and increased CVR for our lead gen efforts!”
Erin Gutstein, Aunt Flow
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“Her deep understanding of pay-per-click strategies and ability to optimize campaigns for maximum ROI have significantly boosted our online visibility and conversion rates.”
Ed Murcia, Application Associates
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“My conversions are up and cpcs are down!”
Shayan Zaidi, HZad Education
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“Creating and fine-tuning our Google Adwords campaign, and advising on landing pages, to increase sales in our most profitable custom furniture categories.”
Brendan Bennett, Chagrin Valley Custom Furniture
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“Open communication and lowering PPC costs while increasing conversion rates.”
Chrystal Rogalski, Empire Rigging
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“We saw higher website traffic, better search rankings, and a noticeable increase in online conversions.”
Kevin Lim, Bullet Proof Zone
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“Revamp campaigns and increase conversions while decreasing conversion costs.”
Joel Peterson, LoadTraining
Landing page specialists who build for the click, not the homepage.
A landing page has one job: turn the person who clicked your ad into a call, a booking, a quote request or a sale. Sending paid traffic to a homepage makes them hunt for the answer, and every extra second or click costs conversions you already paid for. We build a page for each offer and audience, with the headline that matches the ad they clicked, the proof that earns trust (reviews, results and certifications), and one clear action above the fold. Pages are built mobile-first and kept fast, forms ask only for what sales needs, and click-to-call is tracked like every other conversion. Then we test: headlines, offers, forms and layouts, keeping what raises the conversion rate and dropping what does not. Our PPC team designs and runs these pages alongside the campaigns that feed them, and every call, form and order is measured in your Client Hub next to the ad spend that produced it.
Landing pages for your business, built for how your customers decide.
Every business needs a different page to earn the next step. We know what yours needs.
Home services Pages that make the phone ring.
Homeowners on a phone want a fast answer: do you serve my area, can you come soon, can I trust you. We lead with the service, the area and a tap-to-call button, back it with reviews and licenses, and track every call.
Home servicesMedical & dental Pages that book appointments.
Patients compare providers on a treatment they care about and book with the one that answers their questions. We build a page per treatment with the details patients look for, stay within healthcare advertising rules, and make booking the easiest next step.
Medical & dentalSenior living Pages that fill tours.
Families researching senior living want to see the community, the care levels and the next step before they call. We build community and care-level pages with photos, pricing guidance where you share it and a tour request, and test them to raise tour bookings.
Senior living
Legal & professional Pages that earn the consultation.
People choosing a lawyer, adviser or coach want to know you handle their situation before they reach out. We build a page per practice area or program with the proof that matters, a short form and a clear consultation offer.
Legal & professional
One team builds the page and the ads, and answers for the conversions.
Strategy, copy, design, build, testing and tracking, from the same team that runs the ads sending people to the page. In the last three years alone we have designed or built landing pages for 200+ clients.
Conversion-focused design
One page, one goal. We design around the action you want, with the offer and call to action above the fold, proof close to every decision point, and nothing that pulls visitors away from converting.
Copy that matches the ad
The headline should repeat the promise of the ad that was clicked. We write a page, or a version of one, for each campaign and audience, so visitors know at a glance they are in the right place.
Fast and mobile-first
Most paid clicks come from phones, and slow pages lose visitors before they load. We build light pages, compress images, and check load time and usability on mobile before any traffic is sent.
A/B testing
We test headlines, offers, forms, images and layouts against each other with real ad traffic, keep the version that converts better, and plan the next test from what we learned.
Call and form tracking
Every form, call and booking from the page is tracked back to the campaign and keyword that brought the visitor, and junk submissions are separated from real leads.
More leads from the same ad clicks.
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+817%higher conv. rate
Roofers · American Chimney Gutter & Roofing
+191% leads68% improved cost per lead
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+199%more leads
Plumbers · Water Heaters Now
50% improved cost per lead+34% conversion rate
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+36%lower cost per lead
Dentist · Dr Alex NYC
+22% leads+32% conversion rate
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+2,137%more leads
Specialty Education · Load Training
94% improved cost per lead+1320% conversion rate
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+67%more leads
Psychology & Therapy · Hellenic Therapy Center
27% improved cost per lead+2.2% CTR
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+92%higher conv. rate
Handyman & Contractor · Mr. Fix It of Sierra Vista
+53% leads20% improved cost per lead
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+4,233%more leads
Senior Living · TerraBella Senior Living
+3933% conversion rate100% improved cost per lead
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+4,144%more leads
Senior Living · Morada Senior Living
+3425% conversion rate100% improved cost per lead
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+2,162%more leads
Senior Living · Aston Gardens Senior Living
+410% conversion rate93% improved cost per lead
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+1,875%more leads
Medical Products · Next Level Dental
79% improved cost per lead+1015% conversion rate
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+1,247%more leads
Senior Living · Rittenhouse Senior Living
+251% conversion rate83% improved cost per lead
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+1,200%more leads
Senior Living · Discovery Village Senior Living
+691% conversion rate87% improved cost per lead
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+633%more leads
Senior Living · Provincial Senior Living
63% improved cost per lead+4.5% CTR
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+482%more leads
Podiatry · Podiatry Center of NJ
47% improved cost per lead+159% conversion rate
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+295%increase MoM in number of conversions
Life Coach · Life Purpose Institute
+190% moM in conversion rate54% decrease MoM in cost per conversion
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+200%more leads
Cleaners · Bedrosian Industries
46% improved cost per lead+154% conversion rate
Companies choose SmartSites for landing page design
Pages built for the ad that sends people to them.
Each one answers what its ad promised and asks for one next step: a call, a form or a sale.
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You’ll always know how many visitors your pages turn into leads.
Conversion rate, calls and forms for every page and campaign, next to the ad spend that brought the visitors, updated every day.
Website PerformanceVisits, conversions and conversion rate from GA4, explained in plain English. Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one. 
Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources. 
PPC PerformanceSpend, clicks, conversions and cost per conversion for every campaign, on Google, Microsoft, Meta and more. 
Shopping ProductsWhich products get found: clicks, impressions and position per product.
Landing page questions, answered
It depends on how many pages you need and how much copy, design and testing each one takes, so landing pages are quoted to what you need after we review your campaigns. They are separate from the PPC management fee, and your proposal lists exactly what is covered.
A PPC landing page is a page built for the visitors from a specific ad or campaign, with one goal such as a call, a form or a purchase. Unlike a homepage, it removes distractions and answers exactly what the ad promised.
A homepage speaks to everyone and offers many paths, so paid visitors have to hunt for what the ad promised. A focused landing page usually converts a larger share of the same clicks, which lowers your cost per lead or sale.
Yes. Our team handles the strategy, copy, design and build, using your brand, offers and proof, and matches each page to the ads that send traffic to it.
We can build pages on your own website or host them for you, whichever gets pages live and tested fastest while keeping your tracking accurate.
Usually one per main offer or service, and sometimes one per location or audience. We start with the campaigns that spend the most and add pages where a better match can lift conversions.
Yes. We test headlines, offers, forms and layouts with real ad traffic, keep the version that converts better and keep testing from there.
By its conversion rate and the calls, forms and sales it produces from each campaign, tracked in your Client Hub next to the ad spend behind them.
