Yelp Ads management
Get chosen by nearby customers with Yelp Ads.
Ads at the top of Yelp searches for businesses like yours, run by a Yelp Ads Partner, with every quote request and call tracked in your Client Hub.
Show up first when locals search Yelp.
People open Yelp when they are ready to hire or book. They search for a plumber, a dentist or a place to eat nearby, read the reviews and contact the business they trust. Yelp Ads put your business at the top of those searches and on competitors’ Yelp pages, so you are the first choice they see.
You pay when someone clicks your ad, and every click lands on your Yelp page, where your photos, reviews and Request a Quote button do the selling. We make sure that page is ready to turn visits into customers before your budget goes live.
Yelp Ads work best for local service businesses.
Yelp is where people compare local businesses by their reviews. If your customers call you, book with you or ask you for a quote, Yelp Ads put you in front of them at the moment they decide.
- Home services: plumbers, HVAC, roofers, movers and contractors who win jobs from people who need help now.
- Restaurants and food: diners choosing where to eat tonight, with your photos, menu and reviews one tap away.
- Medical, dental and med spas: patients comparing providers nearby, who book on trust and reviews.
- Legal: people looking for a local lawyer, who read reviews before they reach out.
- Auto: repair shops, body shops and dealerships found by drivers searching near them.
- Beauty, fitness and pet care: salons, gyms, groomers and other local businesses customers choose by their reviews.
Your Yelp page, ads and leads, run by one team.
Nothing falls between vendors, and you get one report on all of it every month.
Yelp page optimization
Categories, service area, hours, photos, services and the Request a Quote button set up so more ad clicks turn into leads.
Ad setup and targeting
Campaigns built around the categories, locations and services that bring you the best customers, with ad photos and text to match.
Cost-per-click management
Budgets and bids watched every week, with spend moved to the locations and services that bring leads at the best cost.
Review responses
Timely, on-brand replies to your Yelp reviews, so people comparing you with competitors see a business that listens.
Lead tracking in your Client Hub
Quote requests from Yelp arrive live in your Client Hub, next to your phone calls and form submissions, with reply times.
Monthly reporting
Spend, clicks, leads and cost per lead from Yelp, reviewed every month with your dedicated PPC analyst next to your other ad channels.
Yelp Ads, Google Ads and Local Services Ads, compared.
Yelp Ads win when people compare you by your reviews.
 Yelp Ads |  Google Ads | Local Services Ads | |
|---|---|---|---|
| Where ads show | At the top of Yelp search results and on other businesses’ Yelp pages | Google search results, plus Maps, YouTube and partner sites when you choose them | At the very top of Google search for local services, with a Google Guaranteed or Google Screened badge |
| How you pay | Per click to your Yelp page | Per click on search ads (per view on some video formats) | Per lead: a call, message or booking |
| What wins the spot | Your category, location, budget and bid, with your reviews doing the selling | Your keywords, bids, ad quality and landing page | Your reviews, how close you are, how fast you respond and passing Google’s screening |
| Best for | Businesses people compare by reviews: home services, restaurants, medical, legal and auto | Any business people search for, including online stores and services sold beyond your area | Service businesses in the categories Google supports, such as home services, legal and real estate |
| What we track | Yelp leads, calls and page visits in your Client Hub | Calls, forms and sales from conversion tracking in your Client Hub | Every call and message, with cost per lead, in your Client Hub |
Many local businesses run two or all three. Your analyst compares cost per lead across them in the Client Hub and moves budget to the channel that brings customers for less.
Yelp leads land in your Client Hub, next to calls and forms.
No extra logins or spreadsheets: see what your Yelp Ads spend, who asked for a quote and how fast you replied, alongside every other lead your marketing brings in.
Yelp Ads PerformanceSpend, clicks, cost per click and ad-driven leads from Yelp by location, plus page views, calls and website clicks. Yelp Ads LeadsEvery quote request from Yelp, with the project, location, reply time and whether it qualified. 
Phone CallsEvery call your ads and listings bring in, with recordings, AI summaries and outcomes like booked or missed.
Yelp Ads clients love the leads.
“We had such huge success with PMAX that google decided to highlight our business because the campaign return was something they saw as a huge success.”
Toni ColomboHawaii Ocean Rafting“They made it really easy and worked within my budget. About a week after signing up with them my phone started to ring again!!”
Danielle Z.“I contacted them to help me out with my PPC campaign and within the first month I started getting leads. By the third month, the number and quality of leads coming in through the campaign improved dramatically.”
Zane Z.“They paired me with one of their marketers for PPC ads and it's been a game changer. I've gone from literally zero revenue a month to over 30k a month in less than a year.”
Allie F.Persephone Hearth“SmartSites has helped my business increase revenue significantly through effective Google Ads and increased SEO traffic.”
Anser A.Ahmad & Associates“We saw a big ROI the very first month of working with them. New leads and business were created via our SEO and PPC efforts!”
Claudia KissB Floral“I recommend this company to increase calls and traffic to your business.”
David C.Advanced Chiropractic“SmartSites understands our business and knows how to reach the right customers.”
David MartinTop turf solutions“Very knowledgeable when it comes to PPC. They've helped my company reduce cost per click and have increased customer acquisitions.”
Taiseer C.Yelp Ads questions
You set a monthly budget and pay Yelp for the clicks your ads receive, and what a click costs depends on your category and location. We manage it for a monthly fee, and setup is free. Your ad spend is paid straight to Yelp, separate from our fee. We recommend a starting budget on your strategy call, sized to your market and your goals. You get a written proposal with the scope and fee before you sign. See the minimum ad budgets.
Sponsored listings at the top of Yelp search results and on other businesses’ Yelp pages. They are labeled as ads, show your photos and rating, and send people to your Yelp page, where they can call you, visit your website or request a quote.
Reviews do much of the selling on Yelp, so ads work best for businesses with a solid rating. We look at your Yelp page first and tell you honestly whether ads will pay off now or whether the page needs work first.
Yes. Yelp page optimization and review responses are part of Yelp Ads management, so the page your ads send people to is ready to turn visits into leads.
Quote requests from Yelp arrive live in your Client Hub, on their own Yelp Leads page and in your leads overview, next to your phone calls and form submissions. Spend, clicks and cost per lead show on the Yelp Ads report.
It depends on where your customers look. Yelp Ads charge per click and suit businesses people compare by reviews on Yelp; Local Services Ads charge per lead and appear at the top of Google. Many local businesses run both, and we compare the cost per lead of each in your Client Hub.
Yes. SmartSites is a Yelp Ads Partner, and our PPC team manages Yelp campaigns alongside Google, Microsoft and Meta Ads.