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TikTok Ads management

TikTok Ads that turn views into customers.

In-Feed, Spark and lead ads made for the For You feed, run by our in-house PPC team and judged by the leads and sales they bring in, tracked in your own live Client Hub.

Get a free TikTok Ads proposal See results
Rent My Instrument case study Rent My Instrument Evolution Power Tools case study Evolution Power ToolsHome & Garden HQ Custom Design case study HQ Custom Design +488% conversions from TikTok Ads Evolution Power Tools
  • Connor O’Hanlon
  • Danielle Denman
  • Michael Guzman
  • Zach Everett
  • Matthew Potash
  • Richard Gedeon
  • Joel Eisenschmidt
  • Anthony Escobar
  • Stephanie Schwailik
  • Ashley Yaggie
  • Isaah Nabers
  • Will Cooley
  • Andrew Cave
  • Julian Garcia
  • Peter Rodriguez
  • Tanner Orner
  • Phylis Ballew
  • Michael Argento
  • Darius Nabers
  • Francis Canino
  • Dafne Nazar Antonelli
  • Trey Griffith
  • Meredith Walsh
  • Natalie Gil
  • Jesus Cunningham
  • Brittany Beckett
  • Dylan Lopez
  • Andrea Sepulveda
  • Emily Rivard
  • Matthew Prepis
  • Vaskar Nepal
  • Sergey Nechaev
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen

TikTok Ads specialists judged on sales, not views.

TikTok rewards ads that look like TikTok. Our PPC analysts plan short, vertical, sound-on videos with a hook in the first seconds, promote your best organic posts or a creator’s as Spark Ads, and test several versions of each idea to find the ones that convert. We reach people by age, location, interests and the videos they engage with, and build custom and lookalike audiences from your site visitors and customer lists. The TikTok Pixel and Events API count every purchase and lead, budget moves to the ads with the lowest cost per result, and your Client Hub shows TikTok next to Google and Meta in plain language.

One team runs your TikTok Ads, and answers for the sales.

From the first video to the last sale, one analyst owns the account and reports it next to your other ads.

In-Feed & Spark Ads

TikTok says more than a billion people are ready to discover new brands on it. In-Feed ads appear between the videos people choose to watch; Spark Ads promote your own posts or a creator’s, with the likes and comments they have already earned.

Rent My Instrument case study Rent My Instrument Evolution Power Tools case study Evolution Power Tools HQ Custom Design case study HQ Custom Design +488% more conversions from TikTok Ads Evolution Power Tools

Views that become add-to-carts and sales.

See all 3 TikTok Ads case studies

Companies choose SmartSites for PPC

You’ll always know what TikTok brings in next to your other ads.

Know which ads earn their budget: spend on every platform sits next to the calls, forms and sales each campaign brought in, in plain language and updated every day.

  • Client Hub PPC report: clicks, impressions, click-through rate, cost, conversions and cost per conversion, with a monthly trend and per-account table
    PPC PerformanceSpend, clicks, conversions and cost per conversion for every account and campaign, with the monthly trend.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message in one list, de-duplicated across sources.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.
  • Client Hub Website Performance report: visits, conversions and conversion rate from GA4 by page and channel
    Website PerformanceWhich landing pages turn paid clicks into leads and sales, from GA4 in plain English.
  • Client Hub Social Media Report: followers, reach, engagement and top posts for each social profile
    Social Media ReportFollowers, reach and engagement for every profile, next to what your ads bring in.

TikTok Ads questions, answered

A monthly management fee, plus your ad spend, which is paid straight to TikTok. Setup is free, and you get a written proposal with the scope and fee before you sign. TikTok's delivery needs a steady flow of results to learn, so we recommend a starting budget from your goals and scale what works. The minimum ad budget is set by campaign type, not per platform; see the minimum ad budgets.

TikTok works best for products and services that can be shown in a short video, and for brands that want to reach people who are not searching yet. We test it with a budget sized to prove the channel and scale only what brings in customers.

In-Feed video ads, Spark Ads that promote your own or a creator’s posts, and lead generation ads with an instant form, plus catalog ads for online stores.

No. We don't shoot or edit video, so your TikTok ads use footage you supply, and we can promote the posts you already have, or a creator's, as Spark Ads with the likes and comments they have already earned. We write the copy and the instant-form offer, test versions side by side and scale the ones people watch and click. If you need new designs, we offer social ad creative packages.

We install the TikTok Pixel and the Events API so purchases, leads and sign-ups are counted, then report cost per result and return on ad spend next to your Google and Meta campaigns in your Client Hub.

Yes. SmartSites is a TikTok Marketing Partner, which gives our clients extra support from TikTok and early access to new ad formats. Every campaign is built and reviewed by our certified PPC analysts and reported next to your other ads.