National PPC management
National PPC that scales without wasting budget.
Search, Microsoft and LinkedIn campaigns built to reach buyers across the country, with budgets moved every week toward the keywords, regions and audiences that bring in qualified leads.
A national PPC agency that brings in qualified leads.
-
“SmartSites took over the SEO and PPC and brought us to new heights in number of leads generation.”
Ofer Hofman, Sital Technology
-
“We had such huge success with PMAX that google decided to highlight our business because the campaign return was something they saw as a huge success.”
Toni Colombo, Hawaii Ocean Rafting
-
“They have significantly improved our cost per click and cost per conversion from Google Ads. They are saving us time and money by being far superior to other PPC managers we have tried before.”
Rob Archibald, Geraci LLP
-
“SmartSites supported us on our paid search strategy, and we were pleased with the results. Over the course of our engagement, we generated a significant number of leads and improved overall performance.”
Ashlyn Moreen, iConnections
-
“I’ve started seeing more organic traffic to my website already, and the PPC campaign has an awesome conversion rate!”
Development Theory, LLC, Development Theory
-
“Our PPC and SEO efforts are actually being tracked and optimized to convert into leads. This is what JoTo needs to increase our bottom line ROI.”
Tiffany Z., JoTo PR
-
“My conversions are up and cpcs are down!”
Shayan Zaidi, HZad Education
-
“It's been great to clean up our account to create more efficiency and accurate tracking for each of our campaigns. We have already seen improvements and increased CVR for our lead gen efforts!”
Erin Gutstein, Aunt Flow
-
“SmartSites is a cost effective way to advertise online with weekly one on ones to make sure that we are getting the calls and inquiries that are best suited for our practice.”
Brittany Browne, Mind & Body Christian Health Group
-
“Our law firm had a very good experience with SmartSites with both our Google Ads and SEO.”
Anser Ahmad, Ahmad & Associates
-
“SmartSites improved sales on our website tremendously.”
Felix Sansone, Times Square Lighting
-
“Upturn in lead quality and quantity.”
Eric Cockerham, Bull Buildings
-
“Great service and expert advice on our Google ads endeavor.”
PV Swenson, Solar Guides
National PPC strategists who spend like it's their budget.
National PPC is not local PPC with a bigger map. Competition is steeper, clicks cost more, and a campaign that runs everywhere can spend a month's budget on the wrong regions, devices or hours before anyone notices. We build national campaigns around the searches and audiences that turn into qualified leads, then keep moving budget toward the regions, keywords and platforms that perform: Google Search and Performance Max for demand that already exists, Microsoft Advertising for business searchers Google misses, and LinkedIn for reaching decision-makers by job title and company. Negative keywords, bid strategies and ad tests run every week, so the budget keeps shifting toward the leads that become customers. We have managed national campaigns since 2011 for manufacturers, SaaS companies, law firms, schools and service brands, and every result is measured in your Client Hub: spend, leads, cost per lead and the revenue behind your ads.
National PPC for your business, whoever you sell to.
Selling across the country takes a different playbook for every kind of buyer. We know yours.
B2B & SaaS Reach buyers with a budget.
Software, services and agencies sell to businesses with long sales cycles, where a cheap lead that never becomes a customer is expensive. We target by intent and job title across Google, Microsoft and LinkedIn, and track which leads turn into sales conversations.
B2B & SaaS
Industrial & manufacturing Win RFQs from across the country.
Engineers and buyers search for specific parts, services and specs, often on desktop during the workday. We build campaigns around product and application keywords, run them on Google and Microsoft Ads, and track quote requests and calls to the campaign behind them.
Industrial & manufacturing
Healthcare & telehealth Grow beyond your zip code.
Telehealth providers, medical product makers and specialist programs can serve patients anywhere, but compete with national brands for every search. We keep every ad within healthcare advertising rules, focus on the treatments and products with the best margins, and measure booked patients and orders.
Healthcare & telehealth
Law firms Sign more cases in more states.
Firms that practice across state lines pay some of the highest costs per click in search, so every wasted click matters. We split campaigns by practice area and state, filter out research and job searches, and track consultations by campaign so the budget follows signed cases.
Law firms
Education & training Enroll students nationwide.
Online programs, certification courses and ed-tech platforms compete for students who compare several options before they apply. We time budgets around enrollment windows, test offers and ad copy, and measure applications and enrollments rather than form fills.
Education & trainingProfessional services Turn searches into consultations.
Real estate, accounting, financial and consulting firms sell trust, and prospects check several firms before they call. We write ads that answer the questions buyers ask, point them to the page on your site that answers it best, and track every consultation to its keyword.
Professional services
One team runs your national campaigns, and answers for the leads.
Search, Microsoft and LinkedIn campaigns, run by one team and measured in the leads they bring in.
National search campaigns
Search ads reach people across the country at the moment they look for what you sell. We build tightly themed campaigns around the searches that turn into qualified leads, bid by region and device, and cut the terms that spend without converting every week.
Microsoft Ads
Microsoft Advertising reaches searchers on Bing, Yahoo, DuckDuckGo and the Microsoft network, including many business buyers searching from work computers. We start from your best Google campaigns and tune them for Microsoft, where clicks often cost less.
LinkedIn Ads
LinkedIn lets you reach decision-makers by job title, seniority, industry and company. We use it where the deal size justifies the cost of a click, with lead-gen forms and offers that give buyers a reason to raise their hand.
Budget and bid management
A national budget can disappear fast. We set bid strategies around cost per lead, split budgets by region and campaign, and move money every week toward the areas and keywords that bring in customers.
Lead quality tracking
Not every form fill is a lead. We separate verified leads from spam and job seekers, connect them to the campaign and keyword behind them, so you and your analyst can see which campaigns bring in real prospects.
Landing pages
National traffic is expensive, so the page it lands on has to work. Landing pages are available as a separate, quoted service: a page for each offer and audience, with headlines, forms and layouts tested to raise the share of visitors who become leads.
National campaigns that bring in more leads for less.
-
+2,001%more leads
Manufacturing · A&A Thermal Spray
91% improved cost per lead+537% conversion rate
-
+561%more leads
Personal Injury · Raburn Kaufman
64% improved cost per lead+288% conversion rate
-
+407%more leads
SAAS · iConnections
26% improved cost per lead+104% conversion rate
-
+533%more leads
General Law Firm · Geraci
70% improved cost per lead+370% conversion rate
-
+2,972%more leads
Medical Products · Perceptive Solutions
80% improved cost per lead+78% conversion rate
-
+2,429%more leads
Commodities & Agriculture · Fornazor International
92% improved cost per lead+429% conversion rate
-
+2,256%more leads
Conferences & Events · Popshap
73% improved cost per lead+121% conversion rate
-
+2,137%more leads
Specialty Education · Load Training
94% improved cost per lead+1320% conversion rate
-
+2,132%more leads
Life Coach · Psychic Power
92% improved cost per lead+73% conversion rate
-
+1,907%more leads
Specialty Education · Sage Music
47% improved cost per lead+79% conversion rate
-
+1,875%more leads
Medical Products · Next Level Dental
79% improved cost per lead+1015% conversion rate
-
+1,800%more leads
Specialty Education · Specialty Dog Training
75% improved cost per lead+566% conversion rate
-
+1,796%more leads
Outdoor Recreation · JG Tarps and Canopies
39% improved cost per lead+36% conversion rate
-
+1,500%more leads
Merchant Services · AVPS Solutions
29% improved cost per lead
-
+1,459%more leads
Gifts & Personalization · Global Gold and Silver
96% improved cost per lead+699% conversion rate
-
+1,279%more leads
Hotels & Lodging · The Carolina Experience
28% improved cost per lead
Companies choose SmartSites for national PPC
You’ll always know which campaigns earn their budget.
Spend sits next to the leads, calls and sales each campaign brought in, across Google, Microsoft and LinkedIn, in plain language and updated every day.
PPC PerformanceSpend, clicks, conversions and cost per conversion for every campaign, on Google, Microsoft, Meta and more. Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources. 
Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch. 
Website PerformanceVisits, conversions and conversion rate from GA4, explained in plain English. 
Shopping ProductsWhich products get found: clicks, impressions and position per product.
National PPC questions, answered
National PPC is pay-per-click advertising aimed at buyers across the whole country rather than one service area: search, Microsoft and LinkedIn campaigns built to bring in leads or sales wherever your customers are.
A monthly management fee, plus your ad spend, and setup is free. The minimum ad budget for national campaigns is $2,500 a month, paid straight to the platforms and separate from our fee. Above that, we look at the cost per click for your main keywords, how many leads you need and what a customer is worth, then recommend a starting budget and scale it as the numbers prove out. You get a written proposal with the scope and fee before you sign. See PPC management for what the fee covers.
National campaigns face more competitors and higher costs per click, so the work is about focus: the keywords, regions, devices and audiences that bring in qualified leads, and cutting everything else. Budgets are split by region and campaign and moved every week toward what performs.
Often, yes. Microsoft Ads reaches many business searchers on Bing and Yahoo, often at a lower cost per click than Google. LinkedIn is worth it when your deal size justifies its higher costs and you sell to specific job titles or industries.
Yes. We can split campaigns by region or state, raise bids where you close more business, and exclude areas you do not serve or where leads rarely convert.
We track every form and call to its campaign and keyword, and separate verified leads from spam and job seekers, so budget moves toward the campaigns that bring in real prospects.
Your Client Hub shows spend, clicks, leads, calls and cost per lead by campaign and platform, updated every day, and your analyst walks you through the numbers and next steps on a call at least once a month, more often if you'd like.
