Reach 100s of millions of users

With Microsoft Advertising, your ads appear on powerful search and content networks including Bing, DuckDuckGo, MSN, Yahoo, and AOL, connecting you with users actively searching for your products and services. Extend your reach even further through premium publisher partnerships like Roku, allowing you to engage audiences across search, native, and display placements. With advanced targeting, audience insights, and competitive CPCs, Microsoft Advertising helps you capture high-quality traffic and drive measurable growth.

  • Microsoft Advertising Select Partner

Less Competition, Greater ROI

With less competition and typically lower CPCs compared to other platforms, Microsoft Advertising allows you to stretch your budget further and capture high-intent traffic at a more efficient cost. This means you can scale winning campaigns faster, increase impression share, and drive more qualified clicks without dramatically increasing spend. Lower acquisition costs also improve overall ROI, giving you the flexibility to reinvest into additional keywords, audiences, and markets. The result: more leads, stronger performance, and smarter growth at a lower cost per acquisition.

Bing has 35% share of the US desktop search market with a total of 6B monthly desktop searches

CTV Advertising For Less

Target high-value audiences with immersive, full-screen video ads on popular streaming platforms like Roku and Discovery+, reaching viewers where they’re actively engaged with premium content. These TV placements put your brand front and center in a lean-back viewing environment, driving stronger attention and recall.

With advanced audience targeting and household-level insights, you can connect with specific demographics, interests, and in-market consumers most likely to convert. Whether you’re focused on brand awareness or performance, streaming video ads help you deliver impactful storytelling at scale while maintaining measurable results.

Microsoft CTV generates 100 billion+ weekly US video impressions.

Advertise your business on

Benefits of Microsoft Ads Management

Bing Ads Management Benefits: Expand your target audience

Boost Your Efficiency With AI

Combine your efforts with Copilot in the Microsoft Advertising Platform for high-quality campaign recommendations, asset creation, targeted real-time bidding & more.

Bing Ads Management Benefits: Get a higher return on investment

Get A Higher Return On Investment

With fewer advertisers on Microsoft than Google, competition is lower—meaning more affordable clicks and better ROI.

Bing Ads Management Benefits: Hyper-focus on your target audience

Laser-Focused Audience Targeting

Much like Google Ads, you can combine high-intent, audience targeting with keyword, demographic, location and more targeting so your ads show up in front of the right people at the right time.

Expand your reach with Microsoft Advertising management services

At SmartSites, our paid search marketing team can handle all aspects of your Microsoft ads, such as:

  • Accurately identify opportunities for improvement.
  • Conduct a thorough analysis of all your current Microsoft Advertising accounts.
  • Provide detailed and transparent reports of ad performance.
  • Effectively setup and manage your campaigns.

You will ❤️ your PPC results