Meta Ads management
Meta Ads that turn scrolling into sales.
Facebook and Instagram ads that find your next customers, bring back the ones who almost bought and are judged by the leads and sales they bring in. Run by our in-house PPC team and tracked in your own live Client Hub.
A Meta Ads agency that delivers sales, not just likes.
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“SmartSites manages our Facebook and Instagram ads. Our traffic has increased by 90%, and our sales and ROAS have increased by 50% in the last six months.”
Gary Davis, San Juan Rodworks
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“SmartSites was able to take our struggling paid ads ROAS from single digits to consistent double digits on all the major paid ads platforms.”
Jeff King, Club Furniture
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“The Facebook ads are new but are creating multiple leads to new clients every day”
Robert Cattani, Clean Cans NY
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“They were professional, responsive, and delivered high-quality Facebook ads that generated real results.”
Phil Fernandez, Ignite Realty Group
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“We worked together on ads for Facebook and gained sales for the holidays that I didn't do last season. I made sales through facebook ads for my calendars and prints.”
Randi Ford, Randi Ford Art
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“Using pixels we are able to see which sales came from which source so we are able to see directly which sales are attributable to SmartSites' efforts.”
June Yang, Northstar Aviation References
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“He provided us with timely updates and put together a thoughtful ad strategy that really worked. We saw a huge increase in sales within the first month.”
Keith Glickman, Golden Goat Caviar
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“They took over our account recently and we saw massive growth in revenue, reduction in ad costs, and increased website traffic right out of the gate.”
George Wright, R1 Industries
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“We're only a few months in and are seeing incredibly positive results (ROAS has been off the charts).”
Ian Peterson, Likelihood
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“They done a great job with scaling ads and most importantly they save me time.”
Camden Mueller, Markers & Headstones
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“They really know their stuff and did a great job helping us get set up on google and facebook advertising.”
Tyler Whitlock, Supercomp USA
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“He upped the ante on the sophistication of our advertising through Google Ads & Facebook and helped us create a first class landing page!”
Jeanne Henson, TeamFunded
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“As a whole, our website has witnessed a tremendous increase in traffic and experiencing a higher ROI for our campaigns at a lower cost.”
Lenny Levin, HQ Custom Design
Meta Ads specialists judged on sales, not likes.
Meta rewards advertisers who feed it the right signals. Our PPC analysts set up the Meta Pixel and Conversions API so Facebook and Instagram learn from real purchases and leads, then build campaigns around the audiences most likely to buy: people who already know you, lookalikes of your best customers and new interest and behaviour audiences. We test images, video, Reels, Stories and carousels, refresh creative before it tires, run catalog ads that follow shoppers with the products they viewed, and move budget toward the ads with the lowest cost per lead and highest return on ad spend. Your Client Hub shows Meta next to Google, with spend, leads, sales and ROAS in plain language, updated every day.
Where your Meta ads run, Facebook and Instagram.
One Meta Ads account covers both apps. This is how they differ, and what we run on each.
 Facebook |  Instagram | |
|---|---|---|
| Placements | Feed, Stories, Reels, Marketplace, video feeds, search results and the right column | Feed, Stories, Reels, Explore, profile feed and search results |
| Best for | Lead generation, local offers and reaching a broad audience across age groups | Visual products and brands, and reaching younger, mobile-first buyers |
| Ad formats | Image, video, carousel, collection and lead-form ads | Image, video, carousel, collection, Stories and Reels ads, and lead forms |
| Audience | Location, demographics, interests and behaviours, plus Custom and Lookalike Audiences | The same Meta targeting, from the same audiences and budget |
| What we run | Lead-form and conversion campaigns, and retargeting of people who visited your site | Reels and Stories video, product carousels and catalog ads for online stores, and retargeting |
Meta also offers ads that open a chat in Messenger or WhatsApp. Ask your analyst whether they fit your business.
Everything your Meta Ads need, handled by one team.
From the first audience to the last sale, every part of your Facebook and Instagram advertising is covered, and every result is tracked in your Client Hub. In the last three years alone we have set up Meta pixel and Conversions API tracking for 200+ advertisers.
Sales & catalog ads
Advantage+ shopping and catalog ads show each shopper the products they are most likely to buy, straight from your product feed. We connect the catalog, set the budget by return on ad spend and judge every campaign on orders and revenue.
Lead ads
Lead forms that open inside Facebook and Instagram, pre-filled with the person’s details, so signing up takes a tap. We write the offer and questions that screen out tyre-kickers and send every lead straight to your inbox or CRM.
Retargeting
Most visitors leave without buying. Custom Audiences bring back the people who viewed a product, started a checkout or called before, with the ad most likely to finish the sale, while past buyers are excluded or offered what they need next.
New audiences
Lookalike Audiences built from your best customers, plus interest, behaviour and location targeting, reach people who have never heard of you but look like the ones who buy. We test audiences against each other and keep the budget on the ones that convert.
Creative & Reels
Images, video, carousels, Stories and Reels made for the feed they run in. We test hooks, formats and offers side by side, retire ads before they tire and scale the ones people click.
Pixel & Conversions API
The Meta Pixel and Conversions API are set up from day one, so purchases and leads are counted even when browsers block tracking, and Meta’s delivery learns from real results. Every lead also lands in your Client Hub with its source.
20 Meta Ads case studies. More conversions, higher ROAS.
Conversions, revenue and return on ad spend, straight from each client's Meta Ads account.
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+265%Meta Ads impressions
Auto Repair · HQ Custom Design
47% improved Meta Ads CPM
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+921%conversions from Meta Ads
Wellness & Supplements · Ape Iron ZOH
+974% revenue from Meta Ads+1266% Meta Ads impressions
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+140%conversions from Meta Ads
Furniture · Club Furniture
+158% revenue from Meta Ads+105% Meta Ads CTR
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+982%conversions from Meta Ads
Auto Parts · Recon Recovery
+162% Meta Ads ROAS+2765% revenue from Meta Ads
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+77%conversions from Meta Ads
Online Education · Northstar Aviation References
41% improved cost per conversion on Meta Ads+80% Meta Ads ROAS
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46%improved cost per conversion on Meta Ads
Gifts & Personalization · Impact Banners and Signs
+55% Meta Ads reach32% improved Meta Ads CPM
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+75%conversions from Meta Ads
Fashion · Boardroom Socks
45% improved cost per conversion on Meta Ads+108% Meta Ads ROAS
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+771%conversions from Meta Ads
Gifts & Personalization · Markers & Headstones
+1281% revenue from Meta Ads+574% Meta Ads impressions
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+1807%conversions from Meta Ads
Gifts & Personalization · Rent My Instrument
92% improved cost per conversion on Meta Ads+630% Meta Ads impressions
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98%improved cost per lead on Meta Ads
Home Builder · Bull Buildings
+58% Meta Ads CTR
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+68%conversions from Meta Ads
Jewelry · Gogo Lush
+80% revenue from Meta Ads+149% Meta Ads CTR
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+371%conversions from Meta Ads
Medical Products · Caputron
+127% Meta Ads ROAS+697% revenue from Meta Ads
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+235%Meta Ads ROAS
Fashion · Cristallini
+680% revenue from Meta Ads+753% Meta Ads CTR
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+113%leads from Meta Ads
Real Estate · Ignite Realty Group
61% improved cost per lead on Meta Ads+150% Meta Ads CTR
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+316%Meta Ads reach
Specialty Education · Load Training
38% improved Meta Ads CPM
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+700%conversions from Meta Ads
Home and Garden · Dio Candle Company
+2501% Meta Ads reach61% improved Meta Ads CPM
Companies we’ve done PPC for
See which Facebook and Instagram ads bring in sales.
Know which ads earn their budget: Meta and Google spend sit next to the calls, forms and sales each campaign brought in, in plain language and updated every day.
PPC PerformanceSpend, clicks, conversions and cost per conversion for every account and campaign, with the monthly trend. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources. 
Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch. 
Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one. 
Website PerformanceWhich landing pages turn paid clicks into leads and sales, from GA4 in plain English. 
Shopping ProductsYour catalog products by clicks, impressions and position, the same feed your catalog ads run on.
Meta Ads questions, answered
No. Both run from your Meta Ads Manager account. We choose the placements for each campaign, so one budget can reach people on Facebook and Instagram, and we report the results of each.
With the Meta Pixel on your site. Leads and sales from Meta show in your reports next to your other channels, so you can compare cost per lead and return on ad spend.
Yes. We run catalog ads, product carousels and retargeting for online stores, and track purchases and revenue with the Meta Pixel.
Yes. SmartSites is a Meta Business Partner.
Enough for Meta’s delivery to learn: each campaign needs a steady flow of conversions to optimize well. We recommend a starting budget from your goals, average order value or lead value and market, then scale what brings in sales or leads at the right cost.
Ads can bring in traffic and leads within days. The first weeks are a learning phase while Meta tests audiences and creative; most accounts improve over the first few months as we keep the winners and cut the rest.
Yes. Our team writes the copy and produces image, carousel and video ads for Feed, Stories and Reels, and can make new video for social media when your campaigns need it.
You do. Campaigns run in your own Meta Business Manager with your billing, so your Pixel data, audiences and history stay with your business.