Local Services Ads management
Get the top spot on Google and pay per lead.
Google Local Services Ads put you above the regular ads with a Google Guaranteed or Google Screened badge. You pay per lead, not per click, and every call and message shows in your Client Hub.
-
Clutch#1 SEM Company in the US
-
The Manifest#1 of the Top 100 Search Marketing Agencies
-
G2Leader in PPC Services, Fall 2026
-
Clutch#2 Bing Ads Company in the US
-
Google PartnerGoogle Ads partner agency
Local Services Ads and search together bring in more leads.
Home service and law firm clients who run Local Services Ads alongside Google search with us. Figures cover each client’s whole paid search program, as shown in their case study.
-
+817%higher conv. rate
Roofers · American Chimney Gutter & Roofing
+191% leads68% improved cost per lead
-
+388%more leads
Personal Injury · Henningsen Injury Attorneys
66% improved cost per lead+1470% paid clicks
-
+182%higher conv. rate
Pest Control · Lakeshore Nuisance Wildlife Control
37% improved cost per lead+39% conversion value
-
+167%higher conv. rate
Roofers · Innovative Roofing
+146% paid clicks
-
+48%more leads
Debt Relief · The Fields Group
+27% conversion rate+21% paid clicks
Show up above the ads with a badge from Google.
When someone nearby searches for a plumber, a roofer or a lawyer, Local Services Ads can appear above the regular search ads and the map. Each one shows your name, your Google rating, your hours and a Google Guaranteed or Google Screened badge, which tells people Google has checked your business.
You pay for leads, not clicks: a call, a message or a booking request from someone who found you through the ad. We take you through Google’s verification, set up your profile and keep it working, so the leads keep coming.
Local Services Ads pay off for home services and law firms.
Google offers Local Services Ads in set categories, and your badge depends on your field. We check that your category and service area qualify on your strategy call, before you spend anything.
- Home services: plumbers, HVAC, roofers, electricians, pest control, cleaners, movers and locksmiths, with the Google Guaranteed badge.
- Law firms: personal injury, family, criminal defense, immigration, estate planning and other practice areas, with the Google Screened badge.
- Real estate and financial services: agents and financial planners in the categories Google supports, also Google Screened.
- Businesses with strong reviews: Google weighs your rating and reviews, so a solid record helps you win the top spots.
Your LSA profile, budget and leads, run by one team.
From Google’s background checks to the last charged lead, one analyst owns your account and reviews it with you every month.
Google verification
We gather your license and insurance documents and take you through Google’s background checks, so you earn the Google Guaranteed or Google Screened badge without the back-and-forth.
Profile and service area
Job types, service area, business hours, photos and business details set up to match the work you want and the places you serve.
Bids and budget
Your weekly budget and bidding, maximize leads or a set cost per lead, tuned so leads come in at a cost that works and never faster than your team can handle.
Reviews and response time
Google ranks Local Services Ads on reviews, distance, how fast you respond and your hours. We help you ask happy customers for reviews and keep your response times strong.
Lead review and credits
We review every charged lead and flag the ones that should not cost you, such as spam, jobs you do not offer or calls from outside your area, so Google can credit them.
One plan with your search ads
Search ads catch the searches Local Services Ads miss. We run both together and move budget to whichever brings jobs at the lower cost per lead.
Local Services Ads, Google search ads and Yelp Ads, compared.
Local Services Ads win when you want calls at a known price per lead.
| Local Services Ads |  Google search ads |  Yelp Ads | |
|---|---|---|---|
| Where ads show | At the very top of Google search for local services, with a Google Guaranteed or Google Screened badge | Google search results, plus Maps, YouTube and partner sites when you choose them | At the top of Yelp search results and on other businesses’ Yelp pages |
| How you pay | Per lead: a call, message or booking | Per click on search ads (per view on some video formats) | Per click to your Yelp page |
| What wins the spot | Your reviews, how close you are, how fast you respond and passing Google’s screening | Your keywords, bids, ad quality and landing page | Your category, location, budget and bid, with your reviews doing the selling |
| How much you control | Google matches you to searches from your job types and service area | You choose the keywords, ads, landing pages and schedule | You choose the categories, locations and budget |
| Best for | Service businesses in the categories Google supports, such as home services, legal and real estate | Any business people search for, including online stores and services sold beyond your area | Businesses people compare by reviews: home services, restaurants, medical, legal and auto |
| What we track | Every call and message, with cost per lead, in your Client Hub | Calls, forms and sales from conversion tracking in your Client Hub | Yelp leads, calls and page visits in your Client Hub |
Many local businesses run two or all three. Your analyst compares cost per lead across them in the Client Hub and moves budget to the channel that brings customers for less.
Every LSA lead lands in your Client Hub, with what it cost.
See each call and message, the job it was for, whether Google charged you and your cost per lead, next to every other lead your marketing brings in.
Local Services Ads LeadsEvery LSA call and message with the job type, an AI summary, the charge and your cost per lead. 
Phone CallsEvery call your ads and listings bring in, with recordings, AI summaries and outcomes like booked or missed. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources.
Clients say our ads keep the phones ringing.
“They handle everything from custom-built websites, to PPC (Pay-Per-Click) campaigns, Local Service Ads (LSA), SEO, and more. Every service they provide is done with precision and expertise.”
Hayley Richards“We were looking for a partner agency to help us get our phones ringing and email form fills with qualified and serious buyers in our competitive industry. We track how many leads we get from online form fills and LSA ads versus other paid or organic advertising.”
Tawny ElizondoMONSTER TREE SERVICE“My calls and conversions increased immediately and I would highly recommend SmartSites to anyone who is interested in maximizing their PPC campaign effectiveness.”
Susan VeltryWallace Witty & Veltry, PC“First week on the campaign, my phone will not stop ringing. Everyday I get so many customers!”
Tanya Martinez-CardenasUnited Counseling Services“In the past, so many of my calls from Google PPC were irrelevant to my business. After SmartSites went live on my campaign, I have noticed more and more solid and relevant leads come in.”
Andrew WeisbergAndrew M. Weisberg“They made it really easy and worked within my budget. About a week after signing up with them my phone started to ring again!!”
Danielle Z.“SmartSites created our website and is running our Google ad campaigns and we are experiencing a good lift in calls.”
Amy Sandelman Harris“The campaigns have helped increase qualified website traffic and generate new leads through paid search.”
Jared ShiffmanCornell surgical coLocal Services Ads questions
You pay Google for each lead your ads bring in, and what a lead costs depends on your job type and market. Our management fee starts at $750 a month for your first platform, plus $250 a month for each platform you add, and setup is free. Your lead spend is paid straight to Google, separate from our fee. We recommend a starting budget on your strategy call, sized to your market and the jobs you want; see PPC pricing for the minimum ad budgets.
Ads for local service businesses that appear at the top of Google search, often above the regular search ads. They show your business name, rating, hours and a Google Guaranteed or Google Screened badge, and you pay per lead, such as a call or message, instead of per click.
Both badges mean Google has checked your business. Google Guaranteed is for home services such as plumbers, HVAC companies and roofers, and comes with Google’s guarantee for customers who book through the ad. Google Screened is for professional services such as law firms, financial planners and real estate agents. Your category decides which one you get, and we handle the verification either way.
Google looks at how close you are to the customer, your reviews and rating, how quickly you answer calls and messages, your business hours and your budget and bid. That is why we work on reviews, response times and hours as well as the budget.
Google reviews leads automatically and credits the ones it finds invalid, such as spam or calls for jobs you do not offer. We check every charged lead and give Google feedback on the ones that do not fit, and your Client Hub shows which leads were charged.
It depends on your category and how fast your background, license and insurance checks come back. We gather your documents up front, submit them and follow up with Google until your profile is live.
Often both. Local Services Ads sit at the top and charge per lead, but Google decides which searches you show for based on your job types and service area. Search ads let us choose the keywords, ads and landing pages. We run both and move budget to whichever brings jobs at the lower cost per lead.
Every LSA call and message lands in your Client Hub on its own Local Services Ads Leads page, with the job type, a summary of the call, whether Google charged you and your cost per lead, next to your other calls and forms.
Yes. SmartSites was a Google Premier Partner in 2025, a status Google gives agencies that meet its standards for ad spend, performance and certified staff. Our PPC team manages Local Services Ads alongside Google search, Microsoft and Meta ads.