ClutchLocal PPC management
Local PPC that fills your calendar.
Google Ads, Local Services Ads and Yelp aimed at the area you actually serve, with every call and form traced back to the campaign that produced it.
A local PPC agency that makes the phone ring.
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“From the start, they’ve been incredibly helpful in tailoring our ads to drive high-quality leads. We’ve seen significant improvements in results, leading to more closed projects and better overall performance.”
Mark Smith, DG Express
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Capital Auto Sales
“By expertly managing and optimizing our PPC campaigns, SmartSites increased relevant traffic and improved lead quality. This has directly benefited my business by generating more inquiries, increasing showroom visits, and ultimately boosting sales.”
Esteban F., Capital Auto Sales
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“They showed me great results fast and now they run Google AdWords, Bing Ads, and Facebook Ads for me. We recently expanded our third location in Manhattan and continue to drive appointments through the digital marketing.”
Vladimir Byhovsky, Studio Esthetique
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“As a whole, our website has witnessed a tremendous increase in traffic and experiencing a higher ROI for our campaigns at a lower cost.”
Lenny Levin, HQ Custom Designs
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“Lots of good communication and greatly improved results. We get more leads than ever”
Ji Kwak, ESK MD
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“Thanks to their combined efforts, we have seen a massive spike in high-quality traffic and a substantial return on our investment.”
Brian Kelly, Bentley Manhattan
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“We had a great experience working with SmartSites to manage our Google Ads campaigns. They optimized our campaigns effectively, helping us get better results while staying within budget.”
Jason Bosco, Syracuse Cars
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“Since deciding to switch to SmartSites, the transition was seamless, we didnt skip a beat, our website traffic has increased tremendously, our quality of incoming leads is FAR better than before, the list goes on!”
Pt, Freedom Law Firm
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“They actually DO the hard work of getting your PPC set up and calibrated and are in constant contact with me about strategy and tactics.”
Joshua Kleinberg, Davis Automotive Group
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“He updates me every month and my cost per click has been going down every month.”
Roland Cavell, Manahawkin Kia
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“We hired SmartSites to dramatically increase our exposure with Google Ads and help us branch into other channels of PPC advertising.”
The Midwives, The Midwives Childbirth Services
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“We’ve been working with SmartSites for years, and they’ve really helped us grow our business and bring in more customers.”
Air Duct Brothers, Air Duct Brothers
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“Their expertise in content development, AI search optimization, and SEM/Google Ads has helped us significantly expand our online visibility and reach customers well beyond traditional branded searches.”
Danielle Colucci, Toyota of Stamford
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“I recommend this company to increase calls and traffic to your business.”
David C., Advanced Chiropractic
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“Quality leads and great customer service all around highly recommend!”
Desert Oasis Turf, Desert Oasis Turf
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“Our company experienced growth and we saw an increase in leads.”
Katherine Mendes, RV Roofing Pros
Local PPC specialists who know your service area.
Local PPC is not a national campaign with a smaller budget. It is a set of choices about where, when and for what your ads show: the towns and zip codes you serve, the hours someone answers the phone, the services that pay best and the searches that come from people ready to book. We set your service area and ad schedule, write ads and landing pages for each service and location, run Local Services Ads and call-only campaigns where they fit, and cut the searches and places that spend without bringing in customers. Call tracking is set up from day one, so every call, form and booking is credited to the campaign and keyword that produced it. We have been growing local businesses with paid search since 2011, from contractors and dealerships to medical practices and law firms, and every result is measured in your Client Hub: spend, calls, leads and cost per lead, updated every day.
Local PPC for your business, wherever you serve.
Every local business wins its area differently. We know how yours does.
Home services Win the emergency calls first.
Plumbers, HVAC, roofers, cleaners and contractors get their best jobs from people who need help today and call one of the first businesses they see. We run call-focused search ads and Local Services Ads across your service area, schedule them around the hours you answer, and track every call back to the keyword behind it.
Home servicesMedical & dental Fill the schedule with nearby patients.
Patients search for a treatment and a provider close to home, then call or book online within minutes. We build campaigns around the treatments you want more of, keep ads and landing pages within healthcare advertising rules, and measure booked appointments rather than clicks.
Medical & dentalDealerships & auto Bring in-market buyers to the lot.
Car shoppers compare dealers in their area on search and in vehicle ads before they ever visit. We run model, service and brand campaigns for your market area, keep inventory ads in sync, and report leads, calls and showroom visits by campaign.
Dealerships & autoLaw firms Be the firm people call first.
People who need a lawyer search with urgency and rarely scroll far, so the top ads in your area take most of the calls. We bid on the practice areas and places that bring in cases, filter out research and job searches, and track every consultation call and form to its campaign.
Law firms
Schools & training Fill every class and program.
Parents and students compare schools, camps and programs nearby, often weeks before the enrollment deadline. We time campaigns around enrollment seasons, aim them at the neighborhoods you draw from, and measure tours, inquiries and sign-ups.
Schools & training
Professional services Turn local searches into consultations.
Real estate, insurance, storage and other service firms compete with national brands for the same local searches. We focus the budget on the services and towns where you win, write ads that show why a local firm is the better call, and track every inquiry to its source.
Professional services
One team runs your local ads, and answers for the calls.
From the search ad to the phone call it brings in, one analyst owns your local PPC. In the last three years alone we have set up trackable call numbers for 650+ local businesses.
Local search ads
Search ads put your business at the top of Google when someone nearby searches for what you do. We build campaigns around each service and the towns you cover, write ads with your phone number, hours and reviews, and remove the searches that spend without bringing in customers.
Local Services Ads
Local Services Ads sit above the regular search ads with the Google Guaranteed or Google Screened badge, and you pay per lead instead of per click. We set up and verify your profile, choose the job types and service area, and dispute leads that should not be charged.
Service-area targeting
Your ads show only where you can serve customers and only when someone can answer. We set the radius, towns and zip codes, raise bids in the areas that bring the best jobs, and schedule ads around your business hours so the budget is not spent overnight.
Call tracking and recording
For most local businesses the best leads are phone calls. Every call from your ads and landing pages is tracked, recorded and summarized, so you know which campaign and keyword produced it and whether it turned into a booking.
Local landing pages
An ad for a service in one town should land on a page about that service in that town. We build fast, mobile-first landing pages with your offer, reviews and a clear call to action, and test them against each other to raise the share of visitors who call or book.
Yelp Ads
For restaurants, home services, salons and clinics, Yelp is where many local customers decide who to call. We run Yelp Ads next to your Google campaigns and show Yelp leads and spend in the same Client Hub.
Local ads that bring in more leads for less.
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+180%more leads
Medical Spa · Studio Esthetique
36% improved cost per lead+41% conversion rate
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+4,300%more leads
Remodeling · Honey Do Men
81% improved cost per lead+400% conversion rate
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+482%more leads
Podiatry · Podiatry Center of NJ
47% improved cost per lead+159% conversion rate
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+182%more leads
Car Dealership · BMW Cleveland
28% improved cost per lead+71% conversion rate
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+4,414%more leads
Roofers · All About Roofing
80% improved cost per lead+299% conversion rate
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+4,233%more leads
Senior Living · TerraBella Senior Living
+3933% conversion rate100% improved cost per lead
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+4,144%more leads
Senior Living · Morada Senior Living
+3425% conversion rate100% improved cost per lead
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+4,100%more leads
Car Dealership · Manhattan Bentley
92% improved cost per lead+946% conversion rate
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+4,100%more leads
Construction · Avsten Construction
57% improved cost per lead+252% conversion rate
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+4,013%more leads
Remodeling · Alba Kitchen and Bath
78% improved cost per lead+179% conversion rate
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+3,700%more leads
Psychology & Therapy · Lukin Psycotherapy
88% improved cost per lead+482% conversion rate
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+3,600%more leads
Flooring · Brazilian Lumber
92% improved cost per lead+1700% conversion rate
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+3,453%more leads
Security Guard · Safe Guard on Demand
81% improved cost per lead+133% conversion rate
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+3,420%more leads
Senior Living · The Park Oak Grove
+2804% conversion rate83% improved cost per lead
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+3,400%more leads
Auto Parts · RV Roofing Pros
73% improved cost per lead+2426% conversion rate
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+3,312%more leads
Car Dealership · Audi New Rochelle
96% improved cost per lead+262% conversion rate
Companies choose SmartSites for local PPC
You’ll know about every call and lead your local ads bring in.
Know which campaigns, towns and hours earn their budget: spend sits next to the calls, forms and bookings they brought in, updated every day.
PPC PerformanceSpend, clicks, conversions and cost per conversion for every campaign, on Google, Microsoft, Meta and more. Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch. Local Services Ads LeadsLSA calls and messages with cost per lead and what each caller wanted. 
Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources. 
Website PerformanceVisits, conversions and conversion rate from GA4, explained in plain English.
Local PPC questions, answered
A monthly management fee, plus your ad spend, which is paid straight to Google or the other platforms. The minimum ad budget for a local campaign is $1,500 a month. Before you commit, we pull click costs for your services and service area and show you the calls and cost per lead to expect at a few budget levels, free of charge. You get a written proposal with the scope and fee before you sign. See PPC management for what the fee covers.
Local PPC is pay-per-click advertising aimed at the area a business serves: search ads, Local Services Ads, map and Yelp ads that show only to people nearby. It is usually measured by phone calls, forms and bookings rather than clicks.
A local campaign spends its budget only where you can serve customers, so it faces fewer competitors and can win the top positions for less. The work shifts to service-area settings, ad schedules around your opening hours, call tracking and ads written for each service and town. For campaigns that cover the whole country, see national PPC.
Ads usually go live about 1.5 to 2.5 weeks after we have access to your accounts, and search ads can bring in calls soon after. The first few weeks are spent learning which services, towns and hours bring the best customers, and results usually improve as budget moves toward them. Timing also depends on local demand and your budget.
Yes. We set up and verify your Local Services Ads profile, choose the job types and service area, keep your reviews and hours current, and review every lead you are charged for. Local Services Ads leads appear in your Client Hub next to your search ads. See Local Services Ads management.
Call tracking is included: calls from your ads go through tracking numbers, so each one is credited to its campaign and keyword. Calls are recorded and summarized, so you can see which turned into bookings, which were missed and which were not real leads. Setup usually takes about a week once we have access.
Yes. Each location can have its own service area, budget and tracking numbers, so you can see calls and cost per lead location by location. For franchise and multi-location brands, see Franchise PPC.
Yes. For restaurants, home services, salons and clinics, Yelp is where many local customers decide who to call, so we run Yelp Ads next to your Google campaigns. Yelp leads and spend show in the same Client Hub. See Yelp ads management.
